Sanrio: Shinamon, Mai Mero, Kuromi, and More Cute Goods Released! Puzzle Game Service Launches

Hello Kitty March Match Officially Launches Globally, Featuring Over 1,000 Sanrio Character Goods in a Fun 3D Puzzle Game!

The adorable puzzle game, `Hello Kitty March Match`, overflowing with charming Sanrio character goods, officially launched its service on September 29, 2025, across 144 countries and regions worldwide.

About the Game: Hello Kitty March Match

`Hello Kitty March Match` is a captivating 3D puzzle game conceptualized, produced, and developed by Applibot. It showcases an astonishing collection of over 1,000 different Sanrio character goods. The gameplay is delightfully straightforward: players simply tap to find and match three identical goods from a delightful pile. This charming game is designed for players of all ages, offering a treasure trove of collectibles ranging from nostalgic vintage items to the very latest Sanrio merchandise.

Meet Your Favorite Sanrio Friends!

Get ready to encounter a vast array of beloved characters whose goods appear in the game. Naturally, Hello Kitty leads the charge, joined by fan favorites such as Cinnamoroll, My Melody, Kuromi, Pompompurin, Kero Kero Keroppi, Tuxedosam, Pochacco, Hangyodon, Little Twin Stars, Patty & Jimmy, Marroncream, Bad Badtz-Maru, Minna no Taabo, Dear Daniel, Wish Me Mell, and My Sweet Piano.

But the fun doesn’t stop there! You’ll also discover goods featuring a delightful lineup including Ahirunopekkle, Cheery Chums, Goropikadon, Noranekoland, The Vaudeville Duo, Rururugakuen, Chococat, Cogimyun, Korokoro Kuririn, Usahana, Bonbonribbon, KIRIMI-chan., Rumofubiyori, Ichigo no Ousama, Nyaninyunyenyon, Osaru no Monkichi, and Gudetama. Prepare for a truly *moe*-tastic collection experience!

Exciting Launch Campaigns!

To commemorate the grand service launch, a series of exciting giveaway campaigns will be held sequentially on the game’s official X (formerly Twitter) account. Don’t miss this chance to participate and win amazing prizes, including `Hello Kitty March Match`-designed Amazon gift cards and exclusive “Golden Piggy Banks” featuring Cinnamoroll, My Melody, Kuromi, and Hello Kitty!

(1) Release Commemoration Amazon Gift Card Present Campaign

• Campaign Overview:
• Duration: September 29, 2025 (Monday) – October 5, 2025 (Sunday) 23:59 JST
• Prize: Amazon Gift Card (1,000 yen value) for 100 lucky winners
• How to Enter:
  1. Follow the official `Hello Kitty March Match` X account.
  2. Repost the campaign post.
  3. Download `Hello Kitty March Match`.
• Note: This campaign is provided by Applibot, Inc. Inquiries regarding this campaign are not accepted by Amazon. Amazon, Amazon.co.jp, and their logos are trademarks of Amazon.com, Inc. or its affiliates. Please review the application rules and precautions before participating in the campaign.

(2) Release Commemoration “Golden Piggy Bank” Present Campaign

• Campaign Overview:
• Duration: September 30, 2025 (Tuesday) – October 9, 2025 (Thursday) 23:59 JST
• Prizes:
  • Day 1: Golden Cinnamoroll Piggy Bank – 5 winners
  • Day 2: Golden My Melody Piggy Bank – 5 winners
  • Day 3: Golden Kuromi Piggy Bank – 5 winners
  • Day 4: Golden Hello Kitty Piggy Bank – 5 winners

  (Provided by San-Art Co., Ltd.)

• How to Enter:
  1. Follow the official `Hello Kitty March Match` X account.
  2. Repost the campaign post.
  3. Download `Hello Kitty March Match`.
• Note: This campaign will sequentially feature different characters. The campaign for the Golden Cinnamoroll Piggy Bank will run for one week starting September 30 (Tuesday), followed by campaigns for other characters. Application periods will vary for each prize. Please review the application rules and precautions before participating in the campaign. Please be aware that these campaign prizes are not made of real gold.

Game Details

• Title: `Hello Kitty March Match`
• Price: Free to play (with in-app purchases)
• Supported OS: iOS/Android (may not be available on some devices)
• Development & Operation: Applibot, Inc.

(C)’25 SANRIO CO., LTD. APPR. NO. G650141 (C)Applibot, Inc.
(C)’25 SANRIO CO., LTD. APPR. NO. G660084

Written by Nakase Koutarou

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