Prepare to Conquer Shibuya: BLUE LOCK Takes Over with an Epic Collaboration Event!
An exciting collaboration event, “TV Anime BLUE LOCK x Tokyuu Fudoosan BLUE LOCK SCRAMBLE -Shibuya Seiha-“, is set to conquer Shibuya from **October 17th to November 16th, 2025**! This thrilling event brings together the popular TV anime *BLUE LOCK* and multiple facilities operated by Tokyuu Fudoosan across Shibuya. Fans can look forward to a variety of engaging activities including a stamp rally and mini-games. There will also be exclusive collaboration food items, original merchandise, and special novelties available through a must-buy campaign. For the ultimate fan experience, special hotel accommodation plans featuring unique collaboration rooms will also be offered.
Exclusive Event Key Visuals
Here’s a glimpse of the exciting visuals unveiled for the “TV Anime BLUE LOCK x Tokyuu Fudoosan BLUE LOCK SCRAMBLE -Shibuya Seiha-” event!
About the World of BLUE LOCK
BLUE LOCK is a gripping soccer manga serialized in Koodansha’s “Weekly Shonen Magazine”, based on an original story by Kaneshiro Muneyuki and art by Nomura Yuusuke. The story thrusts 300 exceptionally talented high school forwards into a brutal survival competition within the “Aoii Kangoku” (Blue Lock) project. This project was established by the Japan Football Union with a single, ambitious goal: to forge the ultimate striker who will lead Japan to victory in the Soccer World Cup.
Breaking free from conventional sports narratives, *BLUE LOCK* captivates readers both domestically and internationally with its innovative premise, explosively egotistical characters, and unpredictable plot twists. It has cemented its status as a new cornerstone in the soccer manga genre, boasting immense popularity. Beyond its initial TV anime adaptation which began in 2022, the series has expanded into a theatrical anime in 2024, a smartphone game, stage plays, and various other media mix developments. With a live-action film slated for summer 2026 and a new TV anime series already announced, the world of *BLUE LOCK* continues to expand and thrill fans.
Unleash Your Inner Egoist: The Shibuya Scramble Begins!
The “TV Anime BLUE LOCK x Tokyuu Fudoosan BLUE LOCK SCRAMBLE -Shibuya Seiha-” event offers a fantastic opportunity to dive deeper into the world of *BLUE LOCK*. During the event period, fans can participate in the exciting “Search for the Egoists! Stamp Rally,” which will be split into two halves, promising double the fun and rewards!
This unique stamp rally challenges participants to visit three key facilities: Shibuya BEAM, Shibuya Sakura Stage, and Tokyuu Plaza Shibuya. Your mission? To find eight “egoists enjoying shopping” scattered throughout these locations and collect their stamps. Once you’ve successfully gathered all eight stamps, head to the exchange point on the 4th floor of Shibuya BEAM to receive one exclusive heart-shaped can badge, chosen randomly from a total of 16 vibrant designs. Don’t miss this chance to collect your favorite characters!
Test Your Striker Skills with Mini-Games!
Beyond the stamp rally, the BEAM Gallery on the 4th floor of Shibuya BEAM will host two exciting mini-games where you can win original prizes! Get ready to try your luck at the “Giant Gara-pon” and test your precision with the “Striker Game.”
In the “Giant Gara-pon,” the color of the ball you receive will determine your prize, adding an element of surprise to the experience. For those who fancy themselves a true *BLUE LOCK* striker, the “Striker Game” lets you immerse yourself in the world of the series by aiming for the goal. Both games promise immersive decorations and gameplay designed to capture the unique atmosphere of the anime. It’s a fantastic opportunity to feel like a part of the *BLUE LOCK* universe and potentially walk away with some cool souvenirs!
Savor Delicious Collaboration Menus and Special Gifts!
No event is complete without delicious treats, and this collaboration delivers! Special collaboration menus will be available at “Dipper Dan” on the 1st floor of Shibuya BEAM and “Pepper PARLOR” on the 5th floor of Tokyuu Plaza Shibuya.
Don’t miss out on the fantastic bonus: with every order of a collaboration menu item, you’ll receive one random “illustration card” from a selection of 16 unique designs. As an extra treat, at Dipper Dan, each collaboration menu order also comes with an additional “food pick,” randomly chosen from 8 different types. It’s a perfect way to collect charming souvenirs while enjoying your meal!
Furthermore, Pepper PARLOR will host a special collaboration with “Pepper” robots! Be sure to check out the unique decorations inspired by the characters from *BLUE LOCK*, and don’t miss the spectacular dance show where multiple Pepper robots perform in sync with the TV anime’s opening theme. It’s an interactive and visually delightful experience you won’t want to miss!
Collect Unique Merchandise and Exclusive Rewards!
Get ready to expand your *BLUE LOCK* collection with an array of original goods available at the BEAM Gallery on the 4th floor of Shibuya BEAM. These exclusive items feature brand-new illustrations specially drawn for this event, including both full-body character art and adorable mini-character designs.
As a special bonus, for every 2,000 yen (tax included) spent on merchandise, you’ll receive one “commuter pass-style card,” chosen randomly from a total of 8 different designs. These unique cards are perfect for showing off your fandom in your daily life.
But the rewards don’t stop there! Across all three participating facilities – Shibuya BEAM, Shibuya Sakura Stage, and Tokyuu Plaza Shibuya – for every 3,000 yen (tax included) spent, you’ll also receive a special bromide photo as part of a must-buy campaign. These bromides come in 9 different designs, chosen randomly, making every purchase an exciting surprise. Make sure to enjoy your shopping experience and collect all these fantastic novelties!
Immerse Yourself: The BLUE LOCK Collaboration Rooms!
For the ultimate fan immersion, Tokyuu Stay Shibuya Shinnan-guchi will offer exclusive collaboration rooms, faithfully recreating the world of *BLUE LOCK* with original, newly drawn visuals from October 17th. These special rooms are incredibly limited, with only two available per day, making them a truly unique experience.
During the event period, the hotel’s public spaces will also be adorned with *BLUE LOCK* decorations. The 1st-floor lobby will feature character panels and photo spots, while the entrance staircase will be specially wrapped, ensuring that from the moment you step into the hotel, you are fully immersed in the intense world of *BLUE LOCK*.
The collaboration rooms, available as deluxe twin rooms with private terraces, are designed to evoke a soccer field, complete with artificial turf. The interior is a haven for fans, surrounded by popular *BLUE LOCK* characters. Every detail has been considered to fully embody the series’ atmosphere, even down to soccer ball illustrations on the washing machine/dryer door! This concept room truly allows guests to thoroughly enjoy the unique ambiance.
Guests staying in these exclusive rooms will also receive special take-home goods. This includes a unique bath towel featuring characters that can only be found here, as well as practical items like a laundry net and a replica room key, perfect for daily use and as treasured mementos of your unforgettable *BLUE LOCK* stay.
Event Overview
The highly anticipated collaboration event, “TV Anime BLUE LOCK x Tokyuu Fudoosan BLUE LOCK SCRAMBLE -Shibuya Seiha-“, bringing together the TV anime *BLUE LOCK* and various Tokyuu Fudoosan facilities in Shibuya, will run from **October 17th to November 16th, 2025**. For more detailed information, please refer to the official information page.
Event Name:
TV Anime BLUE LOCK x Tokyuu Fudoosan BLUE LOCK SCRAMBLE -Shibuya Seiha-
Event Period:
October 17th, 2025 (Friday) to November 16th, 2025 (Sunday)
Event Locations:
- Shibuya BEAM: 31-2 Udagawa-cho, Shibuya-ku, Tokyo
- Shibuya Sakura Stage: 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo, and others
- Tokyuu Plaza Shibuya: 1-2-3 Dougenzaka, Shibuya-ku, Tokyo
- Dipper Dan Shibuya BEAM Store: Shibuya BEAM 1F, 31-2 Udagawa-cho, Shibuya-ku, Tokyo
- Pepper PARLOR: Tokyuu Plaza Shibuya 5F, Shibuya Fukuras, 1-2-3 Dougenzaka, Shibuya-ku, Tokyo
- Tokyuu Stay Shibuya Shinnan-guchi: 3-26-21 Shibuya, Shibuya-ku, Tokyo
*Please check each facility’s official website for operating hours.
(C) Kaneshiro Muneyuki, Nomura Yuusuke, Koodansha/ “BLUE LOCK” Production Committee
By Nakase Koutarou
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