Fujiya’s “Smile Switch Festa 2025 ~Look tte, ii na.~” Event Heading to Osaka and Nagoya!
Fujiya’s long-selling chocolate “Look” is the star of “Smile Switch Festa 2025 ~Look tte, ii na.~”, an exciting event set to take place in Osaka and Nagoya. This special festa will feature charming “Look” themed merchandise, alongside Peko-chan goods making their first appearance in Osaka and Nagoya. The event is already underway at Abeno Harukas Kintetsu Main Store in Osaka, having kicked off on October 8th, and will begin at Kintetsu Passe in Nagoya on October 25th.
About “FUJIYA Smile Switch Festa”
The “FUJIYA Smile Switch Festa” is a beloved Fujiya event that started in January 2021 at Ginza Mitsukoshi in Tokyo, now celebrating its fifth year. This year’s iteration, titled “Smile Switch Festa 2025 ~Look tte, ii na.~”, will be held at two Kintetsu Department Store locations in Osaka and Nagoya. Attendees can look forward to engaging exhibits centered around the long-selling “Look” chocolate, which was just revamped in September, as well as a variety of “Look”-themed merchandise available for purchase.
The event’s catchy title, “Look tte, ii na.” (meaning “Look is nice,” or “Isn’t Look great?”), is also the tagline featured in “Look”‘s new TV commercial. At the venues, you’ll find panel displays showcasing past “Look” taglines from the “Smile Switch” promotion, along with related products. A key highlight will be the range of “Look”-themed items and brand new Peko-chan goods making their debut in Osaka and Nagoya.
Featured Merchandise
The “Look (A La Mode) Can” is designed to evoke the classic “Look (A La Mode)” packaging. This delightful can is filled with two pieces each of the banana, raspberry, strawberry, and pineapple flavored “Look” chocolates.
Furthermore, visitors who spend 2,400 JPY (tax included) or more at the venue will receive an original shopper bag featuring an exclusive “Smile Switch Festa” design. This special shopper will also be available for purchase at 200 JPY (tax included).
Both the Abeno Harukas and Kintetsu Passe venues will also offer advantageous lucky bags packed with Fujiya sweets and merchandise. There are also plans for purchaser-exclusive gift campaigns, so be sure to check the event’s special feature page for more details!
The “Smile Switch Festa 2025 ~Look tte, ii na.~” event, centered on Fujiya’s beloved “Look” chocolate, will run until October 21st at Abeno Harukas Kintetsu Main Store in Osaka, and from October 25th to November 3rd at Kintetsu Passe in Nagoya.
Event Dates and Locations
Smile Switch Festa 2025 ~Look tte, ii na.~ in Abeno Harukas
- Period: Wednesday, October 8, 2025 – Tuesday, October 21, 2025
- Hours: 10:00 – 20:00 (according to Abeno Harukas Kintetsu Main Store hours)
- Venue: Abeno Harukas Kintetsu Main Store, Tower Building 2F Event Space, 1-1-43 Abenosuji, Abeno-ku, Osaka-shi, Osaka
- Highlights include:
- Launch of event-exclusive merchandise
- “Look tte, ii na.” Smile Switch large panel display
- A corner reflecting on “Look”‘s history through its past taglines
- Peko-chan’s 75th Anniversary Corner
- And more!
- *Please note that due to various circumstances, business hours and event details may change or be canceled without prior notice. For the latest information, please check the official website of Abeno Harukas Kintetsu Main Store.
Smile Switch Festa 2025 ~Look tte, ii na.~ in Kintetsu Passe
- Period: Saturday, October 25, 2025 – Monday (Holiday), November 3, 2025
- Hours: 10:00 – 20:00 (according to Kintetsu Passe hours)
- Venue: Kintetsu Passe 4F Event Space, 1-2-2 Meieki, Nakamura-ku, Nagoya-shi, Aichi
- Highlights include:
- Launch of event-exclusive merchandise
- “Look tte, ii na.” Smile Switch large panel display
- A corner reflecting on “Look”‘s history through its past taglines
- Peko-chan’s 75th Anniversary Corner
- And more!
- *Please note that due to various circumstances, business hours and event details may change or be canceled without prior notice. For the latest information, please check the official website of Kintetsu Passe.
Authored by Nakase Koutarou
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