Prepare for Adventure! “ONE PIECE BASE SHOP” Grand Opening in Shinjuku
Get ready, Straw Hat fans! The official flagship store for `ONE PIECE`, “ONE PIECE BASE SHOP”, is set to open its doors on December 5, 2025, on the 4th floor of Shinjuku Marui Honten in Tokyo. This sprawling new retail space, themed around a deep blue ocean and evoking the various islands Luffy has journeyed through, promises to be a new sacred ground for all `ONE PIECE` enthusiasts. It will feature approximately 500 brand-new products developed exclusively for this shop.
A Glimpse into the World of ONE PIECE
`ONE PIECE` is a hugely popular shounen manga by Oda Eiichirou, serialized in “Weekly Shounen Jump”. It tells the epic tale of Monkey D. Luffy, a boy whose body turned to rubber after eating a Devil Fruit. With his loyal companions, he embarks on a grand adventure across the seas, aiming to find Gol D. Roger’s legendary “ONE PIECE” treasure and become the Pirate King.
Since its serialization began in 1997, `ONE PIECE` quickly soared to immense popularity, leading to a TV anime adaptation that commenced in 1999. In 2022, the series celebrated its 25th anniversary, boasting over 500 million copies in circulation worldwide. The franchise has also achieved a successful live-action drama adaptation on Netflix, with a highly anticipated second season slated for release in 2026.
An Immersive Retail Experience
In recent years, the Bandai Namco Group has been actively developing “experience-based retail facilities” that offer more than just merchandise. “ONE PIECE BASE SHOP” embodies this philosophy as the official flagship store, encompassing all aspects of the `ONE PIECE` universe, from the original manga and anime to the live-action series. It promises exclusive original goods and unique experiences that can only be found here. This impressive facility occupies the entire 1,185 square meter (approximately 358 tsubo) 4th floor of Shinjuku Marui Honten.
The shop’s interior is primarily themed around the deep blue of the ocean, with each area designed to evoke the various islands that Luffy has explored on his adventures. The product lineup is brimming with creativity, deeply respecting Oda Eiichirou’s distinctive art style, worldview, characters, and humor, much like the vibrant pirates navigating the Grand Line.
As “adventurers” entering the store, visitors will grab a shopping basket shaped like the iconic Thousand Sunny, embarking on their own quest to discover unique treasures within this “sea” of `ONE PIECE` goods.
Exclusive Merchandise Awaits
Among the approximately 800 items slated for release in December, a significant 500 will be original products exclusive to “ONE PIECE BASE SHOP”. Fans can look forward to a diverse range of items, including the “ONE PIECE Usopp no Oband”, the “ONE PIECE Character Piece Pack Marimo no Zoro” and “ONE PIECE Character Piece Pack Sanji no Dai 2 Botan”, the “ONE PIECE Tokudai Merry-Go Nuigurumi” (extra-large Merry-Go plush toy), and “ONE PIECE ROOM INCENSE TRAFALGAR.LAW”.
The store plans to continuously introduce new products, ensuring a constantly evolving and exciting lineup for returning visitors.
Interactive and Engaging Experiences
Beyond just shopping, the “ONE PIECE BASE SHOP” is designed to cater to various forms of “fandom”. The “ONE PIECE ORIGINAL T-SHIRT PRINT” service allows customers to choose designs from over 400 characters and have their personalized T-shirt printed on the spot.
Other captivating features include the “ONE PIECE DECORATION STAND”, where you can combine parts to create your very own unique item, and “ONE PIECE PLAY GROVE”, an area offering exciting crane games where you can “salvage” treasures as if from the deep sea, along with giant gashapon machines reminiscent of the Sabaody Archipelago. These interactive elements promise encounters and adventures that go far beyond simple “search and buy” retail experiences.
Plan Your Visit
The official flagship store for `ONE PIECE`, “ONE PIECE BASE SHOP”, is opening on December 5, 2025, at Shinjuku Marui Honten 4F in Tokyo. To manage anticipated crowds and ensure a smooth experience, the store will operate on a “prior reservation system” by lottery for the foreseeable future after its opening. To apply for reservations and lotteries, visitors will need to register a “BASE CREW” account on the “ONE PIECE BASE” app. Please check the app and the official shop website for detailed information.
“ONE PIECE BASE SHOP” Overview
[Address] Tokyo, Shinjuku-ku, Shinjuku 3-30-13, Shinjuku Marui Honten 4F
[Business Hours] 11:00 AM – 8:00 PM
[Facility Area] 1,185 square meters (358 tsubo)
[Opening Date] December 5, 2025 (Friday)
(C) Oda Eiichirou／Shueisha
(C) Oda Eiichirou／Shueisha・Fuji TV・Toei Animation
(C) CHOPPER’s Friends
(C) Bandai Namco Experience Inc.
Authored by Nakase Koutarou
