Iconic Manga NANA Teams Up with nana-nana for a Fashionable Collaboration!
Ai Yazawa’s iconic 2000s manga, `NANA`, is launching its first-ever collaboration items with the innovative bag brand “nana-nana”. These exclusive items, which even saw some pieces sell out at a pop-up store in Paris, France, will become available for domestic purchase in Japan starting October 28, 2025, on “nana-nana”‘s official website. Fans can finally get their hands on these stylish goods that perfectly blend the worlds of fashion and manga.
About the Timeless Manga `NANA`
`NANA` is a seminal manga penned by Yazawa Ai that began its serialization in Shueisha’s “Cookie” magazine in 2000 and has been on hiatus since 2009. It beautifully portrays the friendship, romance, heartbreaks, and personal growth of two young women both named “NANA”. The story kicks off when Komatsu Nana, who moves to Tokyo to follow her boyfriend, and Oosaki Nana, an aspiring professional musician also making her way to the capital, coincidentally meet on a train. Their shared age and name lead to an unexpected reunion, setting the stage for their intertwined destinies.
The manga has been incredibly impactful, spawning two live-action film adaptations starring Nakashima Mika as Oosaki Nana and Miyazaki Aoi as Komatsu Nana. Furthermore, the television anime series, animated by Madhouse under the direction of Asaka Morio, captivated audiences from April 2006 to March 2007.
The Genesis of a Stylish Collaboration
This exciting collaboration was brought to life against the backdrop of the shared name “nana” and the distinct cultural and fashion sensibilities of both `NANA` and “nana-nana”. It’s a perfect fusion where the strong individuality and raw emotions depicted in Yazawa Ai’s manga meet the experimental and artistic flair of “nana-nana”. The result is a truly special collection designed to be enjoyed across all generations and genders.
Celebrating the global appeal of both entities—`NANA`, beloved by readers in France, English-speaking countries, and beyond, and “nana-nana”, a Tokyo-born brand with bases in Tokyo and Los Angeles—this collaboration offers a range of items deeply inspired by the memorable characters and compelling narrative of `NANA`.
The collection masterfully translates the manga’s unique worldview and profound emotions into “nana-nana”‘s signature minimalist yet highly artistic forms. This innovative approach beautifully merges fashion and culture, offering stylish “PVC BAGs” and “TPU TOTE BAGs” that resonate with the essence of `NANA`.
A Smashing Success in Paris!
Prior to its domestic release, these highly anticipated collaboration items were offered in a limited-quantity pre-sale at a pop-up store held in Paris, France, from September 30 to October 5. The event garnered significant attention from numerous visitors, and it’s reported that several items completely sold out during the sales period, highlighting the immense demand and excitement for this unique partnership.
Visitors expressed overwhelmingly positive feedback for these unique products, which brilliantly blend the brand’s aesthetic with the original manga’s compelling storyline, creating a truly memorable experience.
Product Details and Sales Information
The “NANA x nana-nana” collaboration items are priced as follows (all prices include tax): The A5 PVC BAG is 11,000 yen, the A4 PVC BAG is 13,200 yen, and the A5 TPU TOTE BAG is 8,800 yen. Please note that both the A5 PVC BAG and A4 PVC BAG will be available exclusively through pre-orders. The sales period runs from October 28 at 10:00 JST until November 14 at 23:59 JST. For more detailed information, be sure to visit the official “nana-nana” website.
Collaboration Product Overview
- Sales Period: October 28, 2025 (Tuesday) 10:00 AM – November 14, 2025 (Friday) 11:59 PM JST
- *Some products are pre-order only.
- Retailer: nana-nana Official Website
Product Lineup
- Product Name: A5 PVC BAG (NANA x nana-nana)
- Color: Black
- Size: W 148mm x H 210mm
- Manufacturer’s Suggested Retail Price: 11,000 yen (tax included)
- *This product is available exclusively through pre-order.
- Product Name: A4 PVC BAG (NANA x nana-nana)
- Color: Black
- Size: W 210mm x H 297mm
- Manufacturer’s Suggested Retail Price: 13,200 yen (tax included)
- *This product is available exclusively through pre-order.
- Product Name: A5 TPU TOTE BAG (NANA x nana-nana)
- Color Variations (7 colors): Clear, Red, Pink, Grey, Purple, Blue, Light Pink
- Size: W148mm × H210mm
- Manufacturer’s Suggested Retail Price: 8,800 yen (tax included)
NANA x nana-nana POP UP STORE in Paris Details
- Dates: September 30, 2025 (Tuesday) – October 5, 2025 (Sunday)
- Venue: Galerie 20 Thorginy
- Address: 20 RUE DE THORIGNY, Paris, France
《Nakase Koutarou》
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