The Highly Anticipated Chiikawa-yaki Shop Opens Its Second Branch in Aeon Mall Makuhari Shintoshin!
Get ready, `Chiikawa` fans! The adorable `Chiikawa-yaki`, a delightful confection featuring `Chiikawa` characters, is opening its second branch at Aeon Mall Makuhari Shintoshin in Chiba on November 25, 2025. These fluffy, character-shaped pastries are generously filled with `an` (sweet bean paste) or cream and baked to golden perfection. To celebrate this grand opening, new and exciting `Chiikawa-yaki` flavors are set to debut!
Dive into the Wonderful World of Chiikawa
For those new to the phenomenon, `Chiikawa` is a beloved web manga created by illustrator nagano, which first began captivating audiences on Twitter in 2020. The series chronicles the fun, poignant, and sometimes challenging daily lives of `Chiikawa`, who always tries their best, along with their unique friends `Hachiware` and `Usagi`. It’s a heartwarming and slightly bittersweet journey that has resonated with many.
The franchise has seen extensive expansion, from merchandise and collaboration cafes to corporate partnerships. Kodansha has released eight volumes of the manga, titled “Chiikawa Nanka Chiisakute Kawaii Yatsu” (Chiikawa: Something Small and Cute). The television anime adaptation airs on Fuji TV’s `Mezamashi TV` every Tuesday and Friday around 7:40 AM. Furthermore, the first `Chiikawa` smartphone app, “Chiikawa Pocket,” launched its service on March 27.
Explore the New Aeon Mall Makuhari Shintoshin Location!
Following the successful launch of the first `Chiikawa-yaki` store at Yokohama World Porters on April 7, 2025, the new “Chiikawa-yaki Aeon Mall Makuhari Shintoshin Store” is ready to welcome visitors. This charming second location features a traditional Japanese-inspired design, predominantly in a deep `enji` (dark red) color. Here, you’ll be greeted by adorable `Chiikawa-yaki` versions of `Chiikawa`, `Hachiware`, and `Usagi`, making for a truly immersive experience. Besides the delicious treats, the store will also offer exclusive merchandise, including mascots adorned with original `Chiikawa-yaki` illustrations.
Savor the New Flavors and Delightful Sets!
The `Chiikawa-yaki` offerings include the 3-piece A Set, the 3-piece B Set, and the 6-piece C Set. In celebration of the Aeon Mall Makuhari Shintoshin store’s grand opening, three exciting new flavors will be introduced to the B Set starting November 25. These new additions complement the classic A Set flavors of `ogura an` (sweet red bean paste), cream, and chocolate.
Here’s a closer look at the adorable A-Set `Chiikawa-yaki` in their classic flavors:
Prepare your taste buds for the B Set’s new lineup: pistachio, strawberry chocolate, and rare cheesecake!
Here are the delectable new flavors in detail:
- Chiikawa (Pistachio): A mellow, creamy flavor that highlights the aromatic and rich notes of pistachio.
- Hachiware (Strawberry Chocolate): A sweet and tangy chocolate cream, crafted by blending strawberry fruit with bitter chocolate.
- Usagi (Rare Cheesecake): A rare cheesecake-flavored cream with a perfect harmony of cheese’s sweetness, acidity, and richness.
These new flavors will be available at both the Yokohama World Porters store and the Aeon Mall Makuhari Shintoshin store.
For those who want to try everything, the `Chiikawa-yaki` C Set includes all six flavors: `ogura an`, cream, chocolate, pistachio, strawberry chocolate, and rare cheesecake! Please note that purchases are limited to a maximum of six `Chiikawa-yaki` per person (either two 3-piece sets or one 6-piece set).
Adorable Chiikawa-yaki Merchandise Awaits!
Beyond the delicious treats, a fantastic array of exclusive `Chiikawa-yaki` merchandise will be available. The lineup includes cute mascots, keyholders with bells, gauze hand towels, placemats, and lunch-sized tote bags. Each item charmingly features `Chiikawa` and friends in their adorable baked forms, making them perfect souvenirs or gifts for any fan!
Store Details and Menu Highlights
The `Chiikawa-yaki` Aeon Mall Makuhari Shintoshin store officially opens on November 25, 2025 (Tuesday).
Location: Chiba-ken, Chiba-shi, Mihama-ku, Toyosuna 1-1, and other areas
Operating Hours: 10:00 AM – 9:00 PM
Annual Holidays: Irregular holidays
Chiikawa-yaki Menu:
- A Set (3 pieces): 1,050 yen (tax included)
- B Set (3 pieces): 1,050 yen (tax included)
- C Set (6 pieces): 2,100 yen (tax included)
Chiikawa-yaki Goods:
- Mascot (3 types): 1,650 yen each (tax included)
- Bell Keyholder (3 types): 880 yen each (tax included)
- Gauze Hand Towel (2 types): 825 yen each (tax included)
- Placemat: 1,320 yen (tax included)
- Lunch Size Tote Bag: 1,980 yen (tax included)
(C)nagano
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