Cuddle Up with Chiikawa! New “Tabemasu Aso-to Chiikawa” Wagashi Sweets Launching at Seven-Eleven
Get ready for an adorable treat! Starting **December 2, 2025 (Tuesday)**, the beloved characters of Chiikawa, Hachiware, and Usagi will be transformed into delightful, edible wagashi sweets as part of the “Tabemasu Aso-to Chiikawa” series. These charming confections will be available in the chilled sweets section of Seven-Eleven stores across Japan (with some exceptions), promising a visually stunning and delicious experience.
What is Chiikawa?
For those unfamiliar with these cute creatures, “Chiikawa” is the affectionate nickname for “something small and cute,” created by the popular illustrator Nagano-san. The story follows Chiikawa, a character who, despite being a bit of a crybaby, possesses a gentle heart. Together with a cast of kind friends and unique characters, Chiikawa navigates both the joys and occasional hardships of life, weaving heartwarming and sometimes bittersweet tales that resonate with many fans. It’s a world where even tough moments are overcome with friendship and a touch of melancholy charm.
Introducing the “Tabemasu Aso-to” Series
The “Tabemasu Aso-to” series offers a fantastic combination of two types of traditional Japanese sweets, known as wagashi. This latest collection features adorable renditions of Chiikawa, Hachiware, and Usagi crafted from soft **mochi-gashi**, paired with charming stars made from delicate **nerikiri**. As the name “Tabemasu” (meaning “edible mascot”) suggests, every part of these sweets is made from entirely edible wagashi ingredients. This means you can indulge in their cuteness with your eyes before savoring their delicious flavors, making them a true treat for both sight and taste!
The Popular Pajama Version Makes a Return!
Fans will be thrilled to know that the much-loved pajama designs for Chiikawa, Hachiware, and Usagi, which garnered immense popularity in 2024, are making a highly anticipated comeback at Seven-Eleven. Just like before, each character is paired with a matching star, creating an undeniably cute and charming finish that’s perfect for a cozy evening.
Express Yourself with Five Unique Faces!
One of the most exciting aspects of these new sweets is the variety! Each of the Chiikawa, Hachiware, and Usagi characters comes with **five different expressions**, inviting you to search for your favorite among their diverse and expressive faces. The accompanying stars also feature two different expressions, adding another layer of fun to your snacking experience. Plus, each product offers a distinct filling flavor, ensuring a delightful surprise with every bite. The anticipation to collect them all is truly building!
A Flavorful Journey: Exploring Each Sweet Treat
Prepare your taste buds for these delightful combinations:
* The **Chiikawa** sweet is filled with a delicious **ichigo anko** (strawberry sweet bean paste). Its companion star features a classic **koshian** (smooth sweet bean paste) filling.
* The **Hachiware** sweet boasts a creamy **milk anko** filling, perfectly complemented by its star, which also contains **koshian**.
* The **Usagi** sweet offers a unique **milk tea-flavored anko**, while its star holds a rich **chocolate-flavored anko** filling.
Mochi-Mochi Texture and Relaxing Vibes
Both the nerikiri and mochi parts of Chiikawa, Hachiware, and Usagi are lovingly filled with anko, giving them a wonderfully **mochi-mochi** (chewy and soft) texture that’s incredibly satisfying. With their cute pajama designs and starry companions, these sweets are absolutely perfect for unwinding during a relaxed evening. Imagine enjoying these adorable, delicious wagashi as you settle down for the night!
Product Lineup and Pricing
The three charming products will be available for **398 yen (tax included)** each:
* **”Tabemasu Aso-to Chiikawa Chiikawa Pajama ver.”** (Chiikawa with Ichigo Anko & Star with Koshian)
* **”Tabemasu Aso-to Chiikawa Hachiware Pajama ver.”** (Hachiware with Milk Anko & Star with Koshian)
* **”Tabemasu Aso-to Chiikawa Usagi Pajama ver.”** (Usagi with Milk Tea-flavored Anko & Star with Chocolate-flavored Anko)
These delightful wagashi sets will be hitting the chilled sweets section of Seven-Eleven stores nationwide (excluding some locations) starting from **December 2, 2025 (Tuesday)**. Don’t miss out on these irresistible treats!
(C)nagano / chiikawa committee
Written by Murata Makoto
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