Fluffy and Squishy! The “Nagano Characters: Fluffy Mochi! Kumadarake Plush Lottery” is Here
From “Nagano Characters,” the “Fluffy Mochi! Kumadarake Plush Lottery (1 try, 1,100 yen tax included)” is arriving, featuring a lineup of extra-large squishy plushies and mascot badges. Sales will begin at 11:00 AM on January 16, 2026, at the online lottery shop “Nagano Market Nagano Kuji” and the official Nagano Characters goods shop “Nagano Market.”
A Prize: Mochimochi Extra Large Plush
“Nagano Characters” refers to the characters and manga works by illustrator Nagano. The loose-touch illustrations and uniquely themed manga have gained popularity on SNS, boasting over 1.44 million followers on X as of January 2026.
Now, a fluffy, mochi-like Kumadarake lottery is being released from “Nagano Characters.” The beloved “Nagano Characters Nagano no Kuma Fluffy Mochi Dakko Nuigurumi,” known for its squishy texture and indescribable expressions, is coming back bigger and with more variety.
A Prize: Mochimochi Extra Large Plush
The lineup has no losing tickets, ranging from an extra-large squishy plush about 50cm in total length to mascot badges designed with the bear’s expressive face. The prizes are: A Prize “Mochimochi Extra Large Plush,” B Prize “Mochimochi Plush M,” C Prize “Face Cushion,” D Prize “The Only Option Was to Melt Plush S,” and E Prize “Face Mascot Badge.”
Prize Details: Get Ready for Maximum Cuteness
The A Prize “Mochimochi Extra Large Plush” comes in 1 type. It’s a big size with a total length of about 50cm, featuring a fluffy and squishy texture that’s perfect for hugging. Display it in your room to laze around with the bear’s gentle expression.
A Prize: Mochimochi Extra Large Plush
The B Prize “Mochimochi Plush M” comes in 1 type. Place it on your desk or sofa to be healed by the bear’s kind face. It’s the just-right size squishy plush, measuring about H370×W300×D180mm.
B Prize: Mochimochi Plush M
The C Prize “Face Cushion” comes in 2 types. It’s a fluffy face cushion about 33cm in total length. There are two kinds of bear faces: a “Sleepy” face and a “Let’s Do This” face. You can use it in various ways, as a pillow or for supporting your back or waist.
C Prize: Face Cushion
The D Prize “The Only Option Was to Melt Plush S” comes in 1 type. This plush recreates a bear that had no choice but to melt in the heat. It can also be used as a wrist rest to support tired wrists during long desk work sessions.
D Prize: The Only Option Was to Melt Plush S
The E Prize “Face Mascot Badge” lets you enjoy the bear’s various expressions across 6 types. Alongside the many bear faces, a secretly mixed-in companion also appears. It comes with a ball chain and safety pin, so you can use it as a keychain or badge, or attach it to your bag to take it out with you.
E Prize: Face Mascot Badge
How to Get Your Kawaii Bear Crew
The irresistibly cute, no-losing-ticket “Kumadarake” lottery, “Nagano Characters Fluffy Mochi! Kumadarake Plush Lottery,” goes on sale from 11:00 AM on Friday, January 16, 2026, at the online lottery shop “Nagano Market Nagano Kuji” and the official goods shop “Nagano Market.” It costs 1,100 yen (tax included) per try for a total of 11 prize types.
Product Name: Nagano Characters Fluffy Mochi! Kumadarake Plush Lottery (11 types total)
Price: 1,100 yen per try (tax included) *Separate shipping fee
Sales Locations:
Official Online Lottery Shop “Nagano Market Nagano Kuji”
Sales Period: January 16, 2026 (Fri) 11:00 ~ February 6, (Fri) 23:59
Official Goods Shop “Nagano Market,” “Nagano Market POP UP SHOP” all 4 stores
< January 16 (Fri) Release >
Nagano Market GINZA Store, Nagano Market SHINSAIBASHI Store, Nagano Market SAPPORO Store
< Scheduled for release as stock arrives >
Nagano Market POP UP SHOP@Kazan
*To avoid crowding, in-store purchases are limited to 3 tries per transaction. Online lottery has no limit.
*Purchase limits may change depending on store conditions.
(C)nagano
《Murata Makoto》
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