Get Ready for a Cute and Pitiful Invasion at Lawson!
Mark your calendars, fans of all things adorably tragic! A exciting collaboration has been announced between the illustrator “Kawaisouni!“—the creative mind behind the beloved character Opanchuusagi—and the major convenience store chain, Lawson. A special campaign where you can get original goods by purchasing specific items will run at Lawson stores across Japan starting February 10, 2026.
About the Creator “Kawaisouni!”
The mastermind behind this collab is the illustrator known as “Kawaisouni!”, the creator of not only Opanchuusagi but also characters like the yogurt fairy, Npochamu. Gaining massive popularity primarily through social media and LINE stamps, Kawaisouni!’s creations have captured hearts everywhere. Opanchuusagi is an earth-dwelling creature whose permanently teary-eyed expression is instantly recognizable. Its moe-inducing, pitiful demeanor—constantly trying its best but rarely getting rewarded—strikes a deep chord of sympathy with fans.
Jumpstart the Campaign with Early Merch!
As a preview of the collaboration, Lawson has already started selling “Opanchuusagi and Npochamu Jelly with Mug Cup” (2 designs / 968 yen) from February 3rd. The designs feature not just the perpetually struggling Opanchuusagi but also the adorable yogurt fairy, Npochamu.
Campaign Period & Goods (Feb 10 – Feb 23)
During the main campaign period from February 10th to February 23rd, customers who purchase three eligible snack items will receive an “Original Acrylic Hair Band” (5 designs in total) on the spot! This is the perfect chance to snag some cute daily accessories.
Exclusive Lawson Collaboration Products
Lawson stores will also feature special collaboration products for sale. Look out for the “Opanchuusagi Langue de Chat Chocolate (12 pieces)” (1 design / 760 yen), which uses the tearful rabbit on the packaging of these classic butter cookies. As a bonus, it comes with one magnet sheet (5 designs in total).
Other standout items include the “Tote Bag with Acrylic Keychain” (1,980 yen), featuring Opanchuusagi and friends in front of a Lawson store, and the “Heart-shaped Strawberry Chocolate Crunch” (980 yen) with special character packaging.
Online-Exclusive Goods
For those seeking even more, limited original goods will be available for purchase online via @Loppi・HMV&BOOKS online from 10:00 AM on February 10th until 11:30 PM on March 30th. The lineup features unique items like the “Henshin! Pon! Series Pon! Plush – Opanchuusagi” (3,850 yen), a “Tie-dye T-shirt” (4,400 yen), a “Mug Cup” (2,200 yen), and a “Cool-feeling Towel & Pouch Set” (2,970 yen).
Social Media Campaign
Don’t miss the social media fun! From February 10th to February 16th, the official Lawson X account (@akiko_lawson) is running a quote-post campaign. Simply quote the designated post with the comment “Lawson to Opanchuusagi” (Lawson and Opanchuusagi) for a chance to win. One lucky winner will receive an original QUO card worth 10,000 yen!
For all the details on this adorable and pitiful team-up, be sure to check out the official campaign website.
(C) KAWAISOUNI!
(C) Lawson, Inc.
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