Purr-fect News for Cat Lovers: Sogo and Seibu Celebrate “Cat Day” with Adorable Goods
Get ready for a feline extravaganza! To celebrate “Cat Day” on February 22nd, Sogo and Seibu department stores are launching a special sale featuring a whole lineup of cat-themed sweets and items. This adorable collection includes designs from popular brands like ‘mofusand‘ and ‘NEKO LAB‘. But the fun doesn’t stop at shopping—selected stores will also host the “Beloved Cat Photo Contest” and a purchase-present campaign called the “Cat Treat Grab Bag,” all designed to make “Cat Day” a truly memorable event in every store.
In recent years, Japan’s pet market has seen a continuous “cat boom.” The number of pet cats has even surpassed that of dogs, and the demand for cat-related goods is on the rise, reflecting the increasingly diverse lifestyles centered around our feline friends. Sogo and Seibu’s “Cat Day” campaign is a direct response to this trend. A total of 10 stores, along with the official online store “e. Department,” will be stocked with cat-motif sweets and items.
Exclusive Collaborations and Must-Have Items
Each store will feature a special collaboration with NEKO LAB, a brand that creates baked sweets and miscellaneous goods by cat lovers, for cat lovers. The highlight is the Sogo and Seibu original design cookie tin, which comes in two versions: one with the Seibu shopper and logo, and another with the Sogo shopper and logo. These are truly unique keepsakes for any cat enthusiast.
Furthermore, the confectionery sections at Sogo Yokohama, Seibu Fukui, and Seibu Tokorozawa S.C. will offer a range of NEKO LAB‘s cute cat-motif sweets, including cookie tins and pouches containing pawprint-shaped financiers.
But it’s not just sweets! Various stores will also serve up cat-motif foods like Kobe Korokke’s “Nyanco Korokke” (cat croquettes), Awaya Sōbei’s “Neko Manjū” (cat steamed buns), and Funabashiya’s “Cat Anmitsu” (agar jelly dessert).
For those looking for cat-motif accessories, there’s a fantastic selection including Paul & Joe Accessoires’ “Tissue Pouches” and “Pouches,” Towel Museum’s “‘mofusand’ Chenille Woven Towel Handkerchiefs,” and Atsuko Matano’s “Zippered Eco Bags.” The cuteness is truly overwhelming!
Fun Activities and How to Join In
Adding to the excitement, Seibu Tokorozawa S.C. will host the “Cat Treat Grab Bag” campaign from February 21st to 23rd at the pet shop “One Love.” During this period, customers who purchase cat supplies for 550 yen (including tax) or more can participate in this special treat-grabbing event.
Meanwhile, Sogo Yokohama and Sogo Ōmiya are currently running the “Beloved Cat Photo Contest” in celebration of Cat Day. Submitted photos will be displayed in-store during the voting period, which lasts until February 28th. For more details, interested participants should visit the “JOKER” pet shop in each respective store.
Event Details and Participation Info
The “Cat Day” campaign at all 10 Sogo and Seibu stores, as well as the official online store “e. Department,” is running until February 23rd. Please note that the duration and venue may vary by store. For the most accurate information, check the special campaign page or each store’s website.
【”Cat Day” Event Overview】
■ Duration: Until February 23rd (Monday, Holiday)
＊ Please note that the duration and venue may differ by store. For details, check each store’s website.
■ Participating Stores: All 10 Sogo and Seibu stores (applicable sections within each store) and the official online store “e. Department”
By Nakase Koutarou
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