Gintama’s Iconic Crew Invades Lawson for Epic Movie Campaign!
Hey there, Yorozuya fans! Brace yourselves because Sakata Gintoki and his chaotic crew are taking over Lawson convenience stores to celebrate the release of 「Shin Gekijouban Gintama -Yoshiwara Daienjou-」 (which can be translated as *The New Movie Version Gintama: The Great Yoshiwara Fire*). Mark your calendars for February 17, 2026, when this awesome collaboration kicks off, featuring limited-quantity freebies and exclusive merchandise you won’t want to miss.

A Quick Trip Down Kabukicho’s Memory Lane
For the uninitiated, Gintama is that legendary series set in an alternate Edo period overrun by aliens (the “Amanto”), masterfully blending laugh-out-loud comedy, slick action, and heartfelt bonds of friendship. It’s a staple of anime culture. The TV anime ran for an impressive 13 years from 2006, wrapping up its final episode in October 2018. The franchise has also seen several hit movies, including the latest, 『Shin Gekijouban Gintama -Yoshiwara Daienjou-』, which just hit theaters on February 13, 2026.
This new Lawson campaign brings together a fan-favorite roster: Sakata Gintoki, Shimura Shinpachi, Kagura, Kamui, Abuto, Tsukuyo, Hijikata Toushirou, and Okita Sougo. Get ready to find them in Lawson stores nationwide (excluding some locations, Natural Lawson, and Lawson Store 100).
Campaign Goodies Galore!
Here’s the lowdown on all the cool stuff waiting for you.
■ Score a Free “Original Clear File”
From 7:00 AM on February 17 until March 2, 2026, if you purchase two eligible snack items, you’ll receive one of eight gorgeous “Original Clear Files” as a limited-quantity, first-come-first-served gift (max one of each design per transaction, up to 8 total per store while supplies last). Hurry, because these will vanish faster than Gintoki’s strawberry milk!

■ Munch on Exclusive “Gintama”-Themed Snacks
Lotte’s popular “Toppo” sticks get a special Gintama makeover with two versions: “Toppo Gintama” and “Toppo The Chocola Gintama”. Each pack comes with an original die-cut sticker (4 designs in total), each about 80x60mm in size. Perfect for decorating your notebooks or phone case!


■ Limited-Edition Merch You’ll Want to Collect
Available exclusively at Lawson, @Loppi, and HMV, you can get a full set of 8 different “Acrylic Stands” and random-pack “Can Badges” (8 designs). They’ll be sold at Lawson’s comic shelves, making them a must-have for any collection. Pre-orders via @Loppi and HMV & BOOKS online are open from 10:00 AM on February 17 until 11:30 PM on March 23, 2026.


■ @Loppi & HMV Exclusive Pre-Order Items
Don’t miss the “Justaway Thermochromic Mug”—pour in hot water, and watch the Justaway illustration “explode” with color! Then, there’s the utterly adorable line where characters cosplay as Lawson’s signature “Karaage-kun” fried chicken. The “Become Karaage-kun! Mini Plush Keychain” comes in 5 types featuring Sakata Gintoki, Shimura Shinpachi, Kagura, Hijikata Toushirou, and Okita Sougo.
Also up for grabs are handy “Mini Plush Pouches” (2 designs), “Mini Plush Sets” (5 designs), “Big Towels” (8 designs), and “Yunomi Cup + Coaster Sets” (6 designs).


Pre-orders for these exclusive items run from 10:00 AM on February 17 until 11:30 PM on March 23, 2026. Item pickup starts from July 23, 2026.
Official Price List
■『Shin Gekijouban Gintama -Yoshiwara Daienjou-』Lawson Campaign
【Original Food】
・Toppo Gintama: 977 yen (tax incl.)
・Toppo The Chocola Gintama: 977 yen (tax incl.)
【Original Goods】
・Acrylic Stand (8 designs): 1,760 yen each (tax incl.)
・Can Badge (random 8 designs): 550 yen (tax incl.)
・Justaway Thermochromic Mug: 3,300 yen (tax incl.)
・Become Karaage-kun! Mini Plush Keychain (5 designs): 1,980 yen each (tax incl.)
・Mini Plush Pouch (2 designs): 2,530 yen each (tax incl.)
・Mini Plush Set (5 designs): 4,510 yen each (tax incl.)
・Big Towel (8 designs): 5,500 yen each (tax incl.)
・Yunomi Cup + Coaster Set (6 designs): 2,980 yen each (tax incl.)
(C) Sorachi Hideaki / Gekijouban Gintama Seisaku Iinkai
(C) Lawson, Inc.
《Translated from the original by hidegomi》
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