The San-X Universe is Here! First Wave of “San-X Town” Goods Arrives in March 2026
Get ready, character fans! The first wave of items from the “San-X Universe” is about to hit stores. This is where all your favorite San-X characters, from across their different worlds, have gathered together thanks to some fairy magic. The lineup will be available from around March 2026 at retailers and online shops across Japan.
So, what’s the “San-X Universe”? It’s a brand-new design concept where San-X’s beloved characters—each from their own unique world—have been brought together through the magic of the San-X fairies. It’s a cool mix of nostalgic favorites and fresh new faces, all hanging out in one place!
This first chapter of the San-X Universe is called “San-X Town.” Imagine a town where every character can live just as they please. The designs let you peek into who they’re with, where they are, and how they’re spending their time, with details you’ll want to look at again and again.
Stationery for Daily Adventures
The memo pads, notebooks, and letter sets feature the characters living their best lives in San-X Town. The lineup even includes handy multi-pens that combine four ink colors and a mechanical pencil in one!
Useful Items for Your Everyday Carry
There are also super usable items like pouches and mini towels. The medicine notebook pouch is a particularly handy item for travel.
Collectible Figures and Straps
And of course, there are collectibles like acrylic stands and bead straps. The collection even includes nostalgic characters that debuted between 1987 and 2001, like the ever-relaxed “Tarepanda” and the toast-loving “Kogepan.”
This entire collection is colored in soft pastels and packed with the adorable charm San-X is known for. If you’re a fan, you’ll definitely want to check it out!
Full Product Lineup & Details
San-X Universe First Wave “San-X Town” Item List
Release Period: From around March 2026, sequentially.
Where to Buy: Nationwide retailers and online shops.
Item List:
- Memo Pad (385 yen each, tax included): 4 interior pattern variations
- B6SP Notebook (605 yen each, tax included): Colorful interiors
- Letter Set (495 yen, tax included): Includes notepaper and 2 envelope designs
- Sticker (220 yen each, tax included): Glittery foil stamping
- Sarasa Multi 4+1 (1,210 yen, tax included): 4-color ballpoint pen + mechanical pencil
- Clear Holder (198 yen each, tax included): A4 size
- Clear Holder (10 Pocket) (825 yen, tax included): A4 size (can store A4 to A3 open spread)
- Mini Towel (825 yen each, tax included): Features gold embroidery
- Mini Pouch (880 yen, tax included): Vinyl material, comes with a rubber mascot charm
- Medicine Notebook Pouch (2,420 yen, tax included): Synthetic leather, includes rubber mascot charm and card pocket
- Drawstring Bag (660 yen each, tax included): Polyester, double-string type
- Reel Key Case (1,870 yen, tax included): Synthetic leather
- Stand Mirror (858 yen, tax included)
- Tote Bag (2,750 yen, tax included): Canvas material
- Hair Clip (825 yen each, tax included): Acrylic resin, metal clip, 2-piece set
- Acrylic Stand Collection (880 yen each, tax included): 8 types total, made of acrylic resin, comes in an envelope
- Bead Strap Collection (880 yen each, tax included): 8 types total, made of acrylic resin, comes in an envelope
- Secret Sticker Collection (330 yen each, tax included): 12 types total, 3-sticker set
- Plushie Badge Collection (1,210 yen each, tax included): 6 types total, with safety pin backs
- Hanging Plushie (2,530 yen each, tax included)
- Scene Plushie (4,180 yen, tax included): 3-piece set
(C) 2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.
By Megumi Hori
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