A delightful new collaboration between the beloved world of Moomin and iconic British brand Mary Quant is set to enchant fans with a range of limited-edition fashion and skincare items. The “Moomin × Mary Quant Design Collection” blends the whimsical charm of Tove Jansson’s characters with Mary Quant’s signature style, offering pieces that are both playful and sophisticated.
First published in 1945 by Finnish author and artist Tove Jansson, Moomin has grown from novels and comics into a global phenomenon spanning animation, merchandise, theme parks, and shops. Beloved by audiences of all ages in Japan and worldwide, the series’ appeal extends beyond its memorable characters—Moomin, Snufkin, Little My, and the Nyoro Nyoro—to its high artistic value, Nordic design aesthetic, and philosophical depth, which have earned it a strong adult following.
This collection brings that enchanting world to life through Mary Quant’s design lens.
Fashion Items
The fashion lineup includes a range of apparel and accessories. A T-shirt featuring Little My peeking out from a daisy, and a big T-shirt showing the whole Moominvalley gang are among the highlights.
Also available are a Nyoro Nyoro die-cut pouch, a canvas tote perfect for outings with Snufkin, and many other items that let fans immerse themselves in the stories. The collection’s gentle designs are sure to bring a soft, comforting touch to everyday life.
Skincare Products
The collaboration also extends to skincare. Two “Acne Clear” medicated products—a lotion and a gel—come in bottles adorned with kind-hearted Moomin and ever-positive Little My, designed to help prevent recurring breakouts and skin roughness.
Three special-care items for achieving ideal skin feature the free-spirited traveler Snufkin, fashion-loving Mymble’s sister, and energetic Little My. A compact mirror with playful Moomin and Little My motifs is also available, perfect for carrying on the go.
With a variety of expressions from Moomin and friends, these products invite you to enjoy a moment of self-care.
Release Information
The “Moomin × Mary Quant Design Collection” will be available in limited quantities. Pre-orders for fashion items begin on the Mary Quant online shop on June 30 at 10:00 AM. Skincare products will go on sale from July 7 at 12:00 AM online, and at Mary Quant stores nationwide from July 7 at 10:00 AM. Store reservations for skincare items will be accepted from June 30.
Below is a selection of the fashion items and their prices (all tax included):
- MOOMIN×MQ Basic T-Shirt: ¥7,150
- MOOMIN×MQ Little My Big T-Shirt: ¥8,250
- MOOMIN×MQ Paint Big T-Shirt: ¥8,250
- MOOMIN×MQ Family Big T-Shirt: ¥8,250
- MOOMIN×MQ Knit Pullover: ¥13,200
- MOOMIN×MQ Cardigan: ¥16,500
- MOOMIN×MQ Nylon 2-Way Mini Tote: ¥14,850
- MOOMIN×MQ Canvas Tote: ¥6,600
- MOOMIN×MQ Nylon Tissue Case: ¥4,070
- MOOMIN×MQ Nyoro Nyoro Die-Cut Pouch: ¥5,280
- MOOMIN×MQ Die-Cut Pouch: ¥6,600
- MOOMIN×MQ Nylon Mini Multi Pouch: ¥4,400
- MOOMIN×MQ Snufkin Necklace: ¥4,400
- MOOMIN×MQ Little My Bag Charm: ¥4,620
- MOOMIN×MQ Nyoro Nyoro Brooch: ¥3,960
- MOOMIN×MQ Silhouette Hankies: ¥3,080
- MOOMIN×MQ Mobile Shoulder: ¥7,700
- MOOMIN×MQ Socks: ¥2,640
Skincare product details (all tax included, limited quantities):
- Acne Clear Toner M (Medicated Lotion) 120ml: ¥2,750 (body ¥2,500) – July 7
- Acne Clear Gel M (Medicated Gel Serum) 30g: ¥3,080 (body ¥2,800) – July 7
- Go Deeper M (Pack) 100g: ¥3,630 (body ¥3,300) – July 7
- Born Yesterday M (Massage Gel) 100g: ¥4,180 (body ¥3,800) – July 7
- Surge of Rhythm M (Pack) 100g: ¥7,480 (body ¥6,800) – July 7
- Compact Mirror M01 / M02 (2 colors: Smoky Blue, Grayish White): ¥3,080 (body ¥2,800) – July 7
Prices and specifications are subject to change. For full details, refer to the official information page.
