Sanrio’s beloved character Pochacco is teaming up with Yamada Denki for a summer collaboration campaign running from August 1 to August 28, 2026, at Yamada Denki stores nationwide. The collaboration features newly drawn summer-themed artwork of Pochacco, and offers a range of exclusive freebies and original goods for Yamada App members.
Free Smartphone Wallpapers for All
All Yamada App members (including those who register during the campaign) can receive original smartphone wallpapers. A total of six designs will be released in two periods: three wallpapers from August 1 to August 14 (first period), and another three from August 15 to August 28 (second period).
Stainless Steel Bottle Giveaway
Shoppers who make a purchase of 15,000 yen or more (tax included) during the campaign period and apply via the Yamada App can enter a lottery to win a collaboration stainless steel bottle featuring Pochacco. One hundred winners will be selected. Each person may enter only once.
Original Goods at Select Stores
At select Yamada Denki stores — specifically Tecc LIFE SELECT, LABI LIFE SELECT, and 52 LABI locations — customers who spend 2,000 yen or more (tax included) will receive an original gift. During the first period (August 1–14), the gift is a smartphone cleaner (four designs, random). During the second period (August 15–28), it is an acrylic charm (four designs, random). Designs cannot be chosen, and gifts are available only while supplies last.
Campaign Overview
- Period: August 1 (Sat) – August 28 (Fri), 2026
- Stores: Yamada Denki nationwide
- Eligibility: Yamada App members (including new registrants)
- Freebie 1: Smartphone wallpapers (6 designs total, 3 per period) – for all members
- Freebie 2: Stainless steel bottle lottery (100 winners) – for purchases of 15,000 yen or more (tax incl.)
- Freebie 3: Original goods at select stores (smartphone cleaner or acrylic charm) – for purchases of 2,000 yen or more (tax incl.), while stocks last
For full details, including the list of participating stores, visit the official campaign special page.
