A limited-time immersive event built around Kuromi’s world, “KUROMI’S MYSTERIOUS DEPARTMENT STORE,” will be held at MEDIA DEPARTMENT TOKYO in Shibuya, Tokyo, from October 19 to November 1, 2026. Admission is free.
A department store stuffed with Kuromi’s dreams
The event invites visitors to wander through a department store packed with Kuromi’s dreams, and it leans on surprise at every turn. The entire three-story building is used, with unexpected tricks hidden inside a space that carries a dark fantasy atmosphere.
First floor: an information counter and a secret corridor
The experience begins on the first floor at an information counter where Kuromi welcomes visitors. Guests receive a map of the building, then pass through a secret corridor where Kuromi’s silhouette floats in the darkness, stepping into the department store itself.
Second floor: cosmetics shop and boutique photo spots
The second floor features photo spots styled after a cosmetics shop and a boutique. Cosmetics items that Kuromi dreamed up are put on display, among them “SUPER LONG LONG LASHES” and “HOOD COLOR MAGIC,” alongside strange curiosities such as bags fitted with a gimmick that makes them suddenly burst out laughing.
Surprises are planted throughout the building. A glance into a mirror can make Kuromi appear without warning, and displays start moving on their own. At a certain time, a giant Kuromi appears outside the window and peers into the building.
Third floor: a secret base that only Kuromi may enter
The third floor holds a secret base marked “No entry except Kuromi!?” – a mysterious space where only Kuromi is permitted. After touring the building and experiencing its various gimmicks, visitors are greeted by a message from Kuromi.
Event-original goods and visitor perks
The first-floor shop area offers advance sales of items featuring event-original designs, including a mascot, candy-style acrylic charms, Multi Ring+, and T-shirts. Shoppers who spend 4,400 yen or more including tax will receive an original shopper on a first-come, first-served basis, and a lottery will give winners a photo ticket for the print sticker machine inside the venue.
| Item | Price |
|---|---|
| Mascot | 2,860 yen |
| Candy-style acrylic charm (purple / blue) | 770 yen |
| Multi Ring+ | 1,628 yen |
Visitors also receive an event-original design building map and a balloon with a stick. Those who answer a questionnaire will be given an original sticker, and a project tied to the Sanrio official app “Omoide Badge” will be held as well.
Event overview
- Dates: October 19 to November 1, 2026
- Venue: MEDIA DEPARTMENT TOKYO, Shibuya, Tokyo
- Admission: Free
- Hours: 11:00 to 20:00 (October 19 only: 14:00 to 20:00)
- Entry: No advance application required; numbered tickets may be distributed depending on congestion
(C) 2026 SANRIO CO., LTD. TOKYO JAPAN
