Dress Up Your New Year with Idols! The Second ‘Gakuen Idolmaster’ x Lawson Collaboration Kicks Off
The second collaboration campaign between the currently streaming ‘Gakuen Idolmaster’ and convenience store giant Lawson has started on Tuesday, January 6, 2026. By purchasing eligible products, fans can get their hands on clear sheets, acrylic stands, and can badges featuring the idols.
Known affectionately as ‘GakuMas’, Gakuen Idolmaster is the latest entry in the long-running The Idolmaster series, an idol-raising simulation game that launched in 2024. Players enroll as a Producer at the idol training school “Hatsuboshi Gakuen” and work to produce a colorful cast of aspiring idols, each with their own charming quirks and personal challenges. Starting with the app game release on May 16, 2024, the franchise has expanded through CDs, merchandise, and live events, allowing fans to enjoy the idols’ school life in this new setting.
Now, the second collaboration between Gakuen Idolmaster and Lawson is here. This campaign features clear sheets, acrylic stands, and can badges of the idols dressed in beautiful “Milk Stage” dresses.
The Original Clear Sheets are a gift item you can get one of by purchasing three eligible products. There are 7 sheet designs in total, featuring pairs of idols: Hanami Saki and Hanami Yume; Tsukimura Temari and Hataya Misuzu; Fujita Kotone and Juou Hoshimi; Arimura Mao and Himesaki Riha; Katsuragi Riiriya and Shiun Seika; Kuramoto China and Shinozawa Hiro; and finally, Amaya Tsubame along with a special group illustration of all the idols.
The clear sheets can be cut out to a perfect size for slipping into your smartphone case, making them an ideal item for showing off your oshi. Furthermore, the sheets featuring full-body illustrations can be attached to penlights, allowing you to create your very own custom penlight.
There are plenty of other goods perfect for supporting your favorite idol, including mochidoru plushies and big tapestries available for pre-order exclusively through Loppi/HMV, as well as acrylic stand & can badge sets.
A particularly notable item is the “Your Idol Confirmed! Can Badge 5-Piece Set.” If purchased in-store, items are random, but buying through Loppi or HMV guarantees you a set for your chosen idol. Even better, one of the five badges in the set features the idol’s signature, making this a must-have for dedicated Producers.
Campaign & Product Details
The Gakuen Idolmaster x Lawson collaboration started on January 6, 2026. Don’t miss your chance to get these cute idol goods!
First-Come, Limited Quantity Gift! Original Clear Sheets (7 designs total, 28 sheets per store max)
Campaign Period: Tuesday, January 6, 2026, 7:00 ~ Monday, January 19
*While supplies last.
[Lawson, @Loppi, HMV Exclusive] Limited Quantity! Original Goods
In-store Sales: From Tuesday, January 6, 2026 ~ While supplies last.
■Acrylic Stand (13 types total)
Price (incl. tax): 1,870 yen each
■Can Badge (13 types total)
Price (incl. tax): 605 yen each
*Sold in random format.
[@Loppi, HMV Exclusive] Reservation Sales
Reservation Period: Tuesday, January 6, 2026, 10:00 ~ Monday, March 9, 2026, 23:30
*There are two patterns for pickup dates.
Pickup Date 1 [Big Tapestry, Mochidoru Set, Your Idol Confirmed! Can Badge 5-Piece Set, Idol Set]: Starting Thursday, July 2, 2026
Pickup Date 2 [Mochidoru]: Starting Thursday, October 1, 2026
■Mochidoru (13 types total)
Price (incl. tax): 3,828 yen each
■Big Tapestry (13 types total)
Price (incl. tax): 9,900 yen each
■Mochidoru Set (13 types total)
Price (incl. tax): 1,760 yen each
■Your Idol Confirmed! Can Badge 5-Piece Set (13 types total)
Price (incl. tax): 3,025 yen each
■Idol Set (13 types total)
Price (incl. tax): 2,475 yen each
Copier Original Random Bromides
Sales Period: Tuesday, January 6, 2026 ~ Monday, March 30, 2026
■Original Random Bromides (13 types total)
L-size: Price (incl. tax) 300 yen each
2L-size: Price (incl. tax) 500 yen each
THE IDOLM@STER＆ （C）Bandai Namco Entertainment Inc.
（C）Lawson, Inc
《animeanime》
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