“Beimakkusu” Fluffy Tote Bags and Famous Scene Smartphone Tab Charms! The Retro-Pop Worldview is Cool♪ Goods Released

Baymax Merchandise Hits AMERICAN HOLIC’s Disney Collection The beloved Disney animation movie “Baymax” is stepping into the spotlight with a new merchandise line from AMERICAN HOLIC. Their “Disney collection by AMERICAN HOLIC” series welcomes Baymax for the first time, featuring a total of six adorable items that will be available at AMERICAN HOLIC stores across […]

2026-01-25OkabeRintarou3 min read
“Beimakkusu” Fluffy Tote Bags and Famous Scene Smartphone Tab Charms! The Retro-Pop Worldview is Cool♪ Goods Released

Baymax Merchandise Hits AMERICAN HOLIC’s Disney Collection

The beloved Disney animation movie “Baymax” is stepping into the spotlight with a new merchandise line from AMERICAN HOLIC. Their “Disney collection by AMERICAN HOLIC” series welcomes Baymax for the first time, featuring a total of six adorable items that will be available at AMERICAN HOLIC stores across Japan and on their e-commerce site “STRIPE CLUB”.

AMERICAN HOLIC Disney Collection 'BAYMAX'
AMERICAN HOLIC Disney Collection ‘BAYMAX’

A Quick Look at the Movie Baymax

For those who might not know, “Baymax” is the 2014 hit film that stole hearts worldwide. It stars Baymax, a gentle care robot designed to protect both physical and emotional well-being. The story follows Hiro, a young boy who loses his older brother Tadashi in an accident, and his growing bond with Baymax. This touching tale earned the Best Animated Feature award at the 87th Academy Awards and was a massive success in Japan, raking in over 9 billion yen at the box office.

What’s in the Collection?

This new collection puts the spotlight on the kind-hearted robot Baymax, blending his cute design with the retro-pop aesthetic of San Fransokyo, the fictional city where the movie is set. Let’s dive into the items!

【BAYMAX】パッチトートバッグ
【BAYMAX】 Patch Tote Bag

One of the standout pieces is this adorable tote bag that replicates Baymax’s soft, round silhouette. Made with a boar fabric body and detailed embroidery in an appliqué style, it captures the fluffy essence of the character. Plus, it’s practical enough to fit A4-sized files, making it perfect for daily use.

【BAYMAX】ポケッタブルBAG
【BAYMAX】 Pocketable Bag

Next up is a foldable eco-bag that transforms into Baymax’s face when packed away. It comes in two designs: one with a silver background featuring the regular Baymax, and another with a nightscape print of San Fransokyo showcasing Baymax in his red powered suit.

【BAYMAX】パフィーポーチ
【BAYMAX】 Puffy Pouch

The collection also includes a puffy pouch that mimics Baymax’s texture, a smartphone tab charm set printed with memorable scenes from the movie, and a strap with a clear pouch featuring San Fransokyo’s cityscape.

【BAYMAX】マルチケース付きチャーム
【BAYMAX】 Charm with Multi-case

Each item is designed to bring a piece of Baymax’s world into your everyday life, with attention to detail that fans will appreciate.

Full Product Details

AMERICAN HOLIC Disney Collection ‘BAYMAX’ Sales Overview
Release Date: Starting January 23 (Friday) sequentially ※ E-commerce sites from 10:00 on the same day
Sales Locations: AMERICAN HOLIC stores, own EC site “STRIPE CLUB”, other EC sites like ZOZOTOWN
Sales Items: 2 types of bags, 2 types of charms, 1 pouch, 1 strap – 6 types in total

AMERICAN HOLIC Disney Collection ‘BAYMAX’ Item Details
■ 【BAYMAX】 Patch Tote Bag
Price: ¥4,990
Color: White

■ 【BAYMAX】 Pocketable Bag
Price: ¥2,990
Color: White/Red

■ 【BAYMAX】 Puffy Pouch
Price: ¥2,990
Color: White/Black/Red

■ 【BAYMAX】 Charm with Multi-case
Price: ¥2,990
Color: White

■ 【BAYMAX】 Smartphone Tab Charm + Seal SET
Price: ¥2,490
Color: Pink/Red/Yellow/Blue

■ 【BAYMAX】 2WAY Pouch with Strap
Price: ¥2,990
Color: Khaki

※ All prices include tax; all sizes are free size.

Written by Yoneda Kaori

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