A Cozy Gathering of Stationery Friends: POP UP SHOP Announced for Shinjuku!
The charming world of O Bungu to Issho is setting up a temporary home! A POP UP SHOP is scheduled to open at Shinjuku Market Space from Thursday, February 19, 2026. Fans can look forward to a lineup of new goods featuring the adorable stationery characters in their pastel-pop versions, headlined by a delightful mascot keychain.
O Bungu to Issho is a heartwarming character series created by the illustrator known as O Bungu. It has captured the hearts of countless fans with the stationery characters’ “life-sized, gentle words” that soothe the soul.
Get ready for nine types of new items, all boasting a soft and cute color palette.
The Mascot Keyholder is a standout item with a maximum height of about 11cm. Not only is it perfect for displaying at home to fully enjoy the cuteness of the O Bungu characters and Prin-san, but it’s also a great companion to take along on your outings.
Mystery Box Excitement: Blind Pack Goods
The thrill of the unknown awaits with random “blind” items, including Hologram Can Badges, Acrylic Keychains with Parts, and Acrylic Cards.
The Hologram Can Badges (6 types) are roughly 5.7cm in diameter and feature a sparkling holographic finish.
The Parts-attached Acrylic Keychains (6 types) are adorable items that come with mini parts like stars and musical notes. Attaching one to your tote bag is sure to bring a smile to your face.
The Acrylic Cards (6 types) have a solid thickness, making them perfect for display on a rack as is. Their convenient size also fits easily in a bag, so you can enjoy gazing at the pastel-pop O Bungu crew while you’re out and about.
More Must-Have Items
The product range doesn’t stop there! The shop will also sell items like PIICA® pass cases that light up “pika” without batteries when you use your IC card (like at ticket gates or convenience stores), Die-cut Smartphone Stickers to decorate your phone or planner, and user-friendly A4-sized Clear Files.
Also keep an eye out for more unique items like the Yura Yura Acrylic Stand, which features a fun, wobbly moving mechanism.
Don’t Miss the Purchase Bonus!
At the POP UP SHOP, for every purchase of 2,200 yen (tax included) or more on O Bungu to Issho merchandise (including new items), you’ll receive a random postcard (1 of 3 types) as a purchase bonus. This also applies to mail-order purchases, so even if you can’t make it to the venue, be sure to check it out online!
The O Bungu to Issho POP UP SHOP, packed with new goods, will be held at Shinjuku Market Space starting February 19th. Don’t miss this chance to grab the items that catch your eye!
Sales Information (Mail Order / Store)
＜Mail Order＞
Advance Sale: Monday, January 26, 2026 ~ Friday, January 30, 2026
Sales Location: JRE Mall, eeo Store online
＜Store＞
Sales Period: Thursday, February 19, 2026 ~ Wednesday, March 4, 2026
Sales Location: Shinjuku Market Space (outside the Central Gate ticket gates at JR Shinjuku Station)
*Mail order sales will also start simultaneously on “JRE Mall” and “eeo Store online” at the same time as the in-store sales.
Goods List
- Hologram Can Badges (6 types total) *Blind
- Parts-attached Acrylic Keychains (6 types total) *Blind
- Acrylic Cards (6 types total) *Blind
- PIICA® (1 type)
- Yura Yura Acrylic Stands (6 types total)
- Clear File (1 type)
- Die-cut Smartphone Stickers (6 types total)
- Frill Pouch (1 type)
- Mascot Keyholder (2 types total)
*For blind items, both single packs (for a random type) and complete sets (guaranteeing all types) will be available.
(C) O Bungu / Koudansha
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