A brand-new immersive entertainment project that allows fans to experience the world of Pokémon as a Trainer is set to begin in Europe in spring 2027. The initiative is a collaboration between Mitsui Fudosan, global multimedia studio Moment Factory, and The Pokémon Company International.
Location-Based Entertainment Partnership
Mitsui Fudosan has entered into a partnership with Moment Factory in the field of Location-Based Entertainment (LBE) — immersive experiences that take place at a specific venue. This Pokémon project marks the first undertaking under that partnership. The two companies are serving as executive producers, combining their respective strengths to create new experiential value.
Mitsui Fudosan’s long-term management policy, “& INNOVATION 2030,” positions the entertainment sector as a key growth area and aims for the company to evolve into an “industrial developer.” This project is part of the LBE business that Mitsui Fudosan is leading as the main operator. The company has a history of creating places where people connect through urban development, and for this project it states, “Based on that philosophy, we aim to fuse real spaces, content, and technology to create new moving experiences.”
What the Experience Will Be Like
The new Pokémon experience is being realized through a global team with diverse expertise. The strengths of the Pokémon brand — loved across generations and borders — are combined with Moment Factory’s advanced production capabilities and Mitsui Fudosan’s know-how and network in real-world placemaking. The goal is to deliver an experience that can only be had at this venue. Through interactive technology and innovative storytelling, the world of Pokémon will be expressed in a real physical space. The aim is to provide an immersive experience where fans can connect with each other in the real world and go on adventures as Pokémon Trainers.
Comments from Key Figures
Andy Gose, Media Production Lead, The Pokémon Company International
“People around the world are always looking forward to experiencing the world of Pokémon in new and meaningful ways. We hope that this initiative will bring joy to Trainers and further ignite the passion and sense of adventure that unites the community.”
Dominic Audet, Co-founder and Chief Innovation Officer, Moment Factory
“This partnership is more than just a collaboration; it is a fusion of visions. We aim to set a new global standard for how people connect with brands and spaces. Combining Mitsui Fudosan’s outstanding network with our creative DNA, we look forward to realizing innovative projects.”
Kazunori Yamashita, Managing Executive Officer, Mitsui Fudosan Co., Ltd.
“We are extremely honored to launch this partnership with Moment Factory. Through the value of real-world experiences that connect people, places, and communities, we will challenge ourselves to create new value. We genuinely look forward to delivering unseen moving experiences to many people through this collaboration with Pokémon, which is loved around the world.”
The immersive Pokémon entertainment project is scheduled to begin in Europe in spring 2027, with plans to tour multiple locations. Further details will be announced in due course.
