Popular accessory brand SWIMMER and Fujiya Confectionery Shop have teamed up for a charming collaboration that brings retro-inspired sweets and merchandise. The lineup will go on sale at Fujiya Confectionery Shop locations nationwide from July 10, 2026 (Friday).
About SWIMMER
SWIMMER is a brand that enjoyed popularity for about 30 years starting in 1987. After its revival, it continues to captivate fans of all ages with designs featuring animals, sweets, and other motifs.
Collaboration Sweets and Goods
Fujiya Confectionery Shop is releasing sweets and goods that capture the Heisei-era retro cuteness of the long-loved SWIMMER brand. The lineup includes retro-style sweets and reusable packaging.
SWIMMER×PEKO Fluffy Hotcake
The “SWIMMER×PEKO Collab Fluffy Hotcake” is a fluffy cake filled with a light salted butter custard cream, with more cream on top. Caramel sauce and chocolate sauce drizzled on the surface evoke a retro hotcake image. Price: 540 yen (tax incl.).
SWIMMER×PEKO Coffee Jelly
The “SWIMMER×PEKO Collab Coffee Jelly” is a retro dessert that lets you enjoy both panna cotta and coffee jelly, a representative Heisei sweet. Layers of panna cotta and coffee jelly are topped with vanilla mousse, chocolate cream, and chocolate sauce. The slightly bitter coffee jelly and sweet panna cotta pair perfectly. Price: 583 yen (tax incl.).
Both the hotcake and coffee jelly come with a limited-edition collab paper plate featuring SWIMMER characters and Peko-chan.
SWIMMER×PEKO Milky Pouch
The “SWIMMER×PEKO Collab Milky Pouch” is a cute pouch with a collab design of SWIMMER characters and Peko-chan, containing 9 pieces of Milky candy. The vinyl part is decorated with heart hologram sequins that move with a shake, giving a retro feel. After eating the candy, the pouch can be reused as a pen case or cosmetic pouch. Price: 1,650 yen (tax incl.). Size: approx. 90×180×20mm.
SWIMMER×PEKO Heart Cookie Tin
The “SWIMMER×PEKO Collab Heart Cookie Tin” features a retro-cute design with SWIMMER characters and Peko-chan on a red gingham check tin. It contains 8 pieces of Fujiya’s popular Heart Cookies (butter almond). A die-cut sticker is included, perfect for placing inside a phone case. Price: 1,320 yen (tax incl.). Tin size: approx. 76×115×58mm. Sticker size: approx. 40×60mm.
Purchase Campaign
To commemorate the collaboration, Fujiya Confectionery Shop is running a gift campaign. Customers who spend 2,000 yen or more (tax incl.) on SWIMMER collab products will receive one “SWIMMER×PEKO Original Coaster” (2 types, random). The campaign runs from July 10, 2026 (Friday) while supplies last. Coaster size: approx. 90×90mm, paper material. Note: Only one coaster per purchase even if spending 4,000 yen or more.
Product Details Summary
- SWIMMER×PEKO Fluffy Hotcake: 540 yen (tax incl.)
- SWIMMER×PEKO Coffee Jelly: 583 yen (tax incl.)
- SWIMMER×PEKO Milky Pouch: 1,650 yen (tax incl.), size approx. 90×180×20mm, contains 9 Milky candies
- SWIMMER×PEKO Heart Cookie Tin: 1,320 yen (tax incl.), tin size approx. 76×115×58mm, contains 8 Heart Cookies (butter almond) and 1 die-cut sticker (approx. 40×60mm)
Please note that availability may vary by store, and some items may sell out. The products will also be available at select Fujiya restaurants. Prices for eat-in may differ due to the standard tax rate (10%). Product contents and designs are subject to change. All images are for illustration purposes.
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