Mario, Bowser, and Question Blocks! New Pop and Fun Apparel Collection from BEAMS for The Super Mario Galaxy Movie

A new apparel collection featuring motifs and characters from the film The Super Mario Galaxy Movie is set to launch on August 1, 2026 (Saturday). The lineup will be available at BEAMS label stores (excluding some locations) and the official BEAMS online shop.

The Super Mario Galaxy Movie is an animated film based on the world of the Super Mario games. It is the sequel to The Super Mario Bros. Movie (2023) and was co-produced by Illumination’s Chris Meledandri and Nintendo’s Shigeru Miyamoto.

In the story, twin plumbers Mario and Luigi help Princess Peach, take care of a captured Bowser, and solve everyone’s problems. They meet a new partner, Yoshi, and embark on a space adventure to protect Rosalina and stop Bowser Jr.’s evil ambitions. The Japanese voice cast includes Mamoru Miyano as Mario, Yūsa Shida as Peach, Yū Hatanaka as Luigi, Kenta Miyake as Bowser, Tomokazu Seki as Toad, Maaya Sakamoto as Rosalina, and Daiki Yamashita as Bowser Jr.

This collaboration brings the world of Mario, beloved through games and films, into fashion from BEAMS’ unique perspective. The collection features all-over prints of iconic motifs such as coins, Fire Flowers, Super Mushrooms, and Question Blocks, as well as graphic designs of characters like Mario, Luigi, and Peach.

Furthermore, the BEAMS logo has been reimagined in crazy colors reminiscent of the Mario world, creating a special design exclusive to this collection. In addition to apparel, the lineup includes accessories such as caps and socks, for a total of eight items.

Item Details

All-Over Print Open Collar Shirt
A playful short-sleeve open-collar shirt featuring an all-over print of iconic items from the film. The open collar adds a relaxed feel.

Logo T-Shirt
Features the BEAMS logo in the film’s title color scheme on the left chest, and a bold The Super Mario Galaxy Movie logo on the back. Easy to wear as a standalone or as an inner layer.

Character T-Shirt
The left chest has the BEAMS logo in the film’s title colors, while the back features the main cast characters. The back graphic uses inkjet printing for detailed and clear reproduction of expressions and colors.

Bowser T-Shirt & Bowser Sweat
These pieces feature a sun-fade (vintage fade) finish for a worn-in look, with realistic fading and even crackle effects on the prints to simulate age.

Character Sweat
A bold cut-and-sew with main characters printed on different parts like the body and sleeves. Made of jersey material but with ribbing at the cuffs and hem, giving it a sweatshirt-like silhouette that stands out in any styling.

Long Sleeve T-Shirt
The left chest has the BEAMS logo in the film’s title colors, and both sleeves feature main cast characters. Ribbed cuffs create a neat fit around the wrists.

Logo Cap
The front features bold embroidery of the The Super Mario Galaxy Movie logo, while the back has the BEAMS logo in colorful Mario-style embroidery. An adjustable strap ensures a comfortable fit for all genders.

All-Over Print Tote Bag
A playful tote bag with an all-over print of familiar motifs like Question Blocks, stars, mushrooms, and Yoshi’s eggs. Long handles make it easy to carry over the shoulder, and its lightweight, convenient size is perfect for daily use, commuting, or as a sub-bag.

Item List

Release Information

Release Date: August 1, 2026 (Saturday)
Sales Locations: BEAMS label stores (excluding some stores) and the BEAMS official online shop.

(C) Nintendo and Universal City Studios LLC. All Rights Reserved.