Sanrio’s beloved character Pompompurin is teaming up with Yokohama Red Brick Warehouse for a special collaboration celebrating his 30th anniversary. The event will run for 31 days from August 14 to September 13, 2026, and will feature exclusive merchandise, a giant balloon, and a digital badge scavenger hunt.
Collaboration Details
During the collaboration period, customers who spend 2,000 yen (tax included) or more at participating shops inside Yokohama Red Brick Warehouse Buildings 1 and 2 will receive one original sticker featuring Pompompurin’s 30th anniversary design. The sticker campaign is valid for a single receipt per transaction.
In addition, a giant balloon approximately two meters tall will be displayed near “Re : Wharf” on the third floor of Building 2. The balloon shows Pompompurin and his friends from “Team Pudding” gathered together.
Digital Badge Hunt and Exclusive Charm
Visitors can also participate in a photo spot tour across three locations inside Buildings 1 and 2. By visiting each spot, they can collect three different limited-edition digital badges. Those who complete the set and show the collection screen at the Pomu Fes venue will receive a limited acrylic charm.
Pomu Fes: 30th Anniversary Music Festival
The collaboration is tied to “Pomu Fes,” a music festival organized by Sanrio Co., Ltd. to commemorate Pompompurin’s 30th debut anniversary. The festival will take place on September 12 (Saturday) and September 13 (Sunday), 2026, at the Yokohama Red Brick Warehouse Event Plaza. It will feature artist live performances, food, games, and limited-edition goods. Admission is free, though some content may be paid.
＜Pomu Fes Overview＞
Event period: September 12 (Sat) – September 13 (Sun), 2026
Venue: Yokohama Red Brick Warehouse Event Plaza
Time: 11:00 – 17:30
Admission: Free (some paid content available)
Organizer: Sanrio Co., Ltd.
(C) 2026 SANRIO CO., LTD. APPROVAL NO. L671787
By Yoneda Kaori
