“Kimetsu no Yaiba” Teams Up with FamilyMart for a Themed Collaboration! Original Goods and Treats Galore!
The highly anticipated film, Gekijouban “Kimetsu no Yaiba” Mugenjou-hen Dai Isshou Akaza Sairai, is set to open on July 18th, 2025. To celebrate, FamilyMart is launching a special collaboration titled “Famima de Tanjirou-tachi to Hitoyasumi” (A Break with Tanjirou and Friends at Famima), starting July 15th across approximately 16,300 FamilyMart stores nationwide. Fans can look forward to a lineup of collaboration products, original merchandise, and even a special wrapped store in Asakusa, Tokyo, designed to evoke the feel of the “Fuji no Hana no Kamon no Ie”!
Kimetsu no Yaiba is the beloved anime adaptation of Gotouge Koyoharu’s manga, published by Shueisha under “Jump Comics.” With 23 volumes released and over 150 million copies in circulation, the story follows Kamado Tanjirou, a young boy whose family is killed by demons. He joins the Demon Slayer Corps (Kizatsutai) to turn his demon-transformed sister, Nezuko, back into a human and battle against the demonic threat. Its poignant narrative of humans and demons, intense sword fighting action, captivating characters, and occasional comedic moments have captured hearts worldwide.
Ufotable, the animation studio behind the series, has been expanding the anime since the TV Anime “Kimetsu no Yaiba” Kamado Tanjirou Risshi-hen premiered in April 2019. Following the TV Anime “Kimetsu no Yaiba” Hashira Geiko-hen which aired from May 2024, the story continues with the Gekijouban “Kimetsu no Yaiba” Mugenjou-hen, planned as a three-part film series. “Dai Isshou Akaza Sairai” marks the beginning, premiering on July 18th, 2025. The story unfolds within the demons’ stronghold, the Infinity Castle (Mugenjou), setting the stage for the final showdown between the Kizatsutai and the demons.
Collaboration Treats & Merchandise
The “Famima de Tanjirou-tachi to Hitoyasumi” collaboration features brand new artwork of Kamado Tanjirou, Agatsuma Zenitsu, Hashibira Inosuke, Tomioka Giyuu, and Kochou Shinobu, with their haori coats sporting FamilyMart’s signature colors!
Fans can indulge in a variety of collaboration food items inspired by the characters. Look out for unique treats like “Mugen Korojaga (Nori Shio Aji),” “Tanjirou no Maccha Cream Roll (Anko Iri),” “Kochou Shinobu no Fuji-iro Melonpan (Murasaki Imo Cream & Whipped),” “Mizu-bashira no Mizu Manjuu (Ramune Fuumi),” “Inosuke no Howa Howa Daifuku (Tsubuan & Whipped),” “3-shu no Kajitsu Zen Shou-chuu Fruit Ore,” and “Kochou Shinobu no Milk Sauce no Chiffon (Blueberry Shitate),” among others!
By presenting your “Famipay” app when purchasing eligible products, you can collect stamps. These stamps can be used to enter a lottery with amazing prizes, including a set of two figures from “Ichiban Kuji ‘Kimetsu no Yaiba ~Jougen no San~'” or a selectable original life-size poster featuring the new artwork.
Additionally, if you purchase two eligible ice cream products, you’ll receive one of the exclusive FamilyMart limited “Newly drawn clear files” (all 5 types) on a first-come, first-served basis. These clear files also feature the charming new collaboration artwork.
The fun doesn’t stop there! Famima Online and FamilyMart stores will also offer a plethora of original goods and lottery items. This includes a “Dessert Glass & Spoon Set,” a “Hand Towel Hashira 9-shu set” featuring the Hashira, and the “Ichiban Kuji ‘Kimetsu no Yaiba ~Jougen no San~’.”
Get your hands on items from the Yurafuwa Series Summer ver., such as “Random Acrylic Stands,” “Random Die-cut Stickers,” and “Random Hologram Can Badges.”
Don’t miss the original design bromides and stickers available for print at the in-store multi-copy machines via “Famima Print” during the campaign period. There are 13 different designs for the original “Hitoyasumi” random bromides and 6 types of original stickers!
Wrapped Store in Asakusa
In Tokyo’s Asakusa, a special wrapped store will appear at the FamilyMart Kaminarimon 2-chome branch. This store is designed to capture the world of the “Fuji no Hana no Kamon no Ie” (Wisteria Family House) from the series, featuring wisteria-inspired exterior and interior decorations, life-size character panels, and more. Visiting this location will feel like stepping into the world of Kimetsu no Yaiba! As a special bonus at the wrapped store, the first 1,000 customers who purchase 1,000 yen or more (including at least one “Kimetsu no Yaiba” item) will receive an original postcard.
Across all FamilyMart stores nationwide, you can also enjoy special weekly narration by Kamado Tanjirou on “FamilyMartVision,” transforming stores into a temporary “break spot” for Demon Slayers and fans alike. Be sure to visit your local FamilyMart during the campaign period!
The collaboration “Famima de Tanjirou-tachi to Hitoyasumi,” celebrating the premiere of Gekijouban “Kimetsu no Yaiba” Mugenjou-hen Dai Isshou Akaza Sairai, kicks off on July 15th at approximately 16,300 FamilyMart locations across Japan. Check the information page for more details!
(C) Gotouge Koyoharu/Shueisha, Aniplex, ufotable
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