Snoopy, Charlie Brown, and the rest of the Peanuts gang are stepping into the world of modern preppy fashion with a new collaboration. Tommy Hilfiger has unveiled its Kids Fall 2026 collection featuring the beloved characters, set to launch on August 20, 2026.
Peanuts and Tommy Hilfiger: A Classic American Pairing
Charles M. Schulz’s Peanuts comic strip began its historic run on October 2, 1950, appearing in seven U.S. newspapers. The daily adventures of Charlie Brown, his dog Snoopy, and the rest of the Peanuts gang have been cherished for decades, even as the franchise celebrates more than 75 years since its debut. Now, two icons of American culture are joining forces.
Tommy Hilfiger himself shared his enthusiasm for the collaboration, noting that Peanuts has long been a symbol of American pop culture. He added, “What makes the Peanuts story so special is the individuality and rich imagination of each character. That charm inspired every piece in this collection. We’ve created expressive clothing that lets kids freely show their personality and feel confident from the first day of school.”
Back-to-School Style with a Playful Twist
The capsule collection, consisting of 12 items, reinterprets school style through the playful lens of the Peanuts universe. It includes a puffer jacket, varsity bomber jacket, cable knit sweater, and rugby shirt, all featuring character prints. Bold denim pieces with eye-catching graphics are also part of the lineup.
Everyday staples are elevated with TH lettering, the Hilfiger flag, and whimsical touches inspired by Peanuts. The collection also highlights sustainability, using certified recycled materials and fabrics sourced from regenerative agriculture.
Where to Buy
The Tommy Hilfiger x Peanuts Kids Fall 2026 Collection will be available at Tommy Hilfiger Omotesando and Shinsaibashi stores, as well as other kids’ retail locations nationwide. It will also be sold through the official online store, ZOZOTOWN, Rakuten Fashion, and Amazon.
Release date: August 20, 2026 (Thursday)
© TommyHilfiger
