The Evangelion series and Hard Rock Cafe will launch a collaboration goods lineup at Hard Rock Cafe Rock Shops in Japan starting November 3, 2026 (Tuesday, a public holiday).
The collection features six items, including a T-shirt and sukajan designed with the Evangelion Unit-01 logo, plus a cap, pin badge, magnet, and shot glass.
Evangelion Unit-01 Logo Collection
The first lineup is the Evangelion Unit-01 Logo Collection, which combines the Hard Rock Cafe logo with Evangelion Unit-01. The collaboration’s newly drawn art imagines a world in which a Hard Rock Cafe exists in the story’s Third New Tokyo City. In the artwork, characters wear logo T-shirts and Unit-01 logo T-shirts in front of the store.
Evangelion Unit-01 Logo Collection
Hard Rock Cafe x Evangelion collaboration newly drawn art
Collaboration Item Lineup
All prices below include tax.
| Item | Price | Details |
|---|---|---|
| Unit-01 Logo T-shirt | 9,570 yen | Sizes S–XXL. Available colors differ by store. |
| Unit-01 Sukajan | 66,000 yen | Sizes S–XXL. |
| Unit-01 Logo Cap | 5,940 yen | — |
| Pin Badge | 3,080 yen | Limited to 500 units; each store has a different design. The Yokohama Store is scheduled for early November. |
| Unit-01 Logo Magnet | 3,080 yen | — |
| Unit-01 Logo Shot Glass | 1,980 yen | Scheduled for mid-November. |
T-shirt color availability:
White: Tokyo Store, Ueno Station Tokyo Store, Kyoto Store, Universal CityWalk Osaka Store
Grey: Tokyo Store, Yokohama Store, Osaka Namba Store, Universal CityWalk Osaka Store
Black: Ueno Station Tokyo Store, Yokohama Store, Kyoto Store, Osaka Namba Store
Unit-01 Logo T-shirt
Unit-01 Sukajan
Unit-01 Logo Magnet
Unit-01 Logo Shot Glass
Tokyo Store Hard Rock Cafe x Evangelion Pin Badge
Special Shopper and Sales Locations
Customers who purchase any one collaboration item will receive a special shopper, available while supplies last.
Special shopper
The goods will be sold at six Hard Rock Cafe Rock Shops in Japan: Tokyo Store, Ueno Station Tokyo Store, Yokohama Store, Kyoto Store, Osaka Namba Store, and Universal CityWalk Osaka Store. The collection combines the world of the series with Hard Rock Cafe’s rock taste.
About the Evangelion Series
The Evangelion series is an anime work that sparked a social phenomenon when its TV series aired in 1995. It restarted in 2007 as the Evangelion Shin Gekijouban series, with Anno Hideaki handling planning, screenplay, and chief direction. The series concluded with Shin Evangelion Gekijouban, released in 2021.
