“Sousou no Frieren” “Kurai yo~! Kowai yo~!” Sounds, Lights Up & Includes Lines! Frieren’s Staff Becomes a Narikiri Toy.

Unleash Your Inner Mage! Sousou no Frieren’s Staff Becomes a Light-Up, Sound-Making Toy!

Fans of the popular TV anime Sousou no Frieren, get ready! Frieren’s iconic staff, a symbol of her millennia-long journey, has been meticulously recreated as a pretend-play toy that not only lights up but also features authentic sounds from the series. This magical replica is currently available for pre-order at the “BANDAI OFFICIAL TOY SHOP” on “Premium Bandai,” the official online store of the Bandai Namco Group.

A Glimpse at the Magical Replica

First, take a look at the stunning design and craftsmanship of Frieren’s staff!

About Sousou no Frieren

Sousou no Frieren is a captivating manga serialized in “Weekly Shonen Sunday,” penned by the talented Yamada Kaneto and illustrated by Abe Tsukasa. The story transports us to a world set “after” the momentous defeat of the Demon King by the Hero and his brave party. It follows the journey of Frieren, an enigmatic mage who has lived for over a thousand years and was a key companion in the Demon King’s downfall, as she encounters new people and experiences life in an ever-changing world.

This series has garnered a massive following thanks to its fresh take on the fantasy genre, presenting a narrative that unfolds in the aftermath of a grand adventure. Readers are drawn to its profoundly touching drama, memorable dialogue, exhilarating battles of magic and swords, and moments of unexpected humor woven throughout the characters’ interactions. The manga’s global appeal is undeniable, with the currently available comic volumes boasting over 30 million copies in worldwide circulation, signifying its immense and growing popularity.

The TV anime adaptation, skillfully brought to life by the acclaimed animation studio Madhouse, delighted audiences with its first season from September 2023 to March 2024. Fans can mark their calendars for the highly anticipated second season, set to premiere on January 16, 2026. This new season will delve into the manga’s story starting from chapter 61, which is found in volume 7 of the original comics.

“Sousou no Frieren” Key Visual (C) Yamada Kaneto・Abe Tsukasa／Shogakukan／”Sousou no Frieren” Production Committee

Frieren’s Staff: A Detailed Look at the Magical Toy

This “Sousou no Frieren Frieren’s Staff” is a magnificent recreation of the beloved staff wielded by the protagonist, Frieren. It’s designed as an immersive pretend-play toy that activates with sounds and lights, allowing fans to truly feel like a powerful mage.

Prepare to be impressed by its commanding presence, boasting a total length of approximately 60cm, and its luxurious reproduction with intricate clear parts and vibrant coloring. The staff features a “Magic Mode,” equipped with a pendulum sensor. With a simple swing, the red gem section illuminates beautifully, accompanied by those iconic lines and thrilling sound effects from Frieren’s spells. It’s truly a sight and sound to behold!

“Sousou no Frieren Frieren’s Staff” (C) Yamada Kaneto・Abe Tsukasa／Shogakukan／”Sousou no Frieren” Production Committee

Beyond the enchanting light and sound effects, the staff also includes a “Voice Mode,” which plays some of Frieren’s most memorable lines directly from the anime.

“Sousou no Frieren Frieren’s Staff” (C) Yamada Kaneto・Abe Tsukasa／Shogakukan／”Sousou no Frieren” Production Committee

The toy features an impressive collection of approximately 30 voice lines, including fan favorites such as: “There was an idiot who praised the magic I collected. That’s all.”, “Zoltraak,” “It’s dark~! It’s scary~!”, “It’s alright, Himmel. The world has surely changed.”, “I’m home. My hair turned into vertical curls.”, and “Hehehe. That’s a flying kiss. Was it a bit too early for you, boy?”. To further immerse you in the enchanting world of Sousou no Frieren, the staff also plays the in-series background music, “Zoltraak.”

“Sousou no Frieren Frieren’s Staff” (C) Yamada Kaneto・Abe Tsukasa／Shogakukan／”Sousou no Frieren” Production Committee

Product Details

The “Sousou no Frieren Frieren’s Staff” is priced at ¥8,800 (tax included). Pre-orders are being accepted until November 26, 2025, at 23:00 JST via the “BANDAI OFFICIAL TOY SHOP” on “Premium Bandai.” Shipping is scheduled for March 2026. For complete details and to place your order, please visit the product page.

“Sousou no Frieren Frieren’s Staff”
¥8,800 (tax included)
Pre-order deadline: November 26, 2025 (Wednesday) 23:00 JST
Delivery date: Scheduled for March 2026
Shop name: BANDAI OFFICIAL TOY SHOP
■ Set contents
Frieren’s Staff…1
■ Product size
Approx. 600mm × 113mm × 33mm
■ Target age
15 years and older
■ Batteries
AAA batteries…3 (sold separately)
■ Important notes before purchase:
※ Orders will close once the planned production quantity is reached. If there are many requests, the production quantity may be adjusted, and sales may resume.
※ Please note that shipping dates may vary slightly depending on order status.
※ Product photos and specifications on this page are for a product currently under development. Product specifications, etc., may change without prior notice.
※ Images are for illustration purposes only. The actual product may differ slightly.
※ Images are of a prototype, so the actual product may differ. Please be aware of this before viewing.
※ The color of the actual product may differ slightly from the image.
※ All items other than the main set contents are sold separately.
※ This product may be sold outside of Japan.
※ This product may also be sold at physical stores or events.

(C) Yamada Kaneto・Abe Tsukasa／Shogakukan／”Sousou no Frieren” Production Committee

By Nakase Koutarou