Sumikko Gurashi: Surrounded by Favorite Things, Feeling Happy! New Theme Stationery, Plushies, and More Released!

New “Sumikko no Okiniiri” Merchandise Theme Arrives for Sumikko Gurashi!

Fans of the adorable Sumikko Gurashi characters, get ready! A brand new merchandise theme, “Sumikko no Okiniiri” (which can be translated as “Sumikko’s Favorites”), is set to release, featuring beloved items scattered throughout the characters’ past adventures, picture books, and movies. These charming new goods will be available in stores nationwide starting in early November.

About Sumikko Gurashi

Sumikko Gurashi is a heartwarming San-X character franchise centered around the theme, “It’s strangely calming to be in a corner.” Characters like Shirokuma, Penguin?, Tonkatsu, Neko, Tokage, and Ebifurai no Shippo, though a little negative, possess unique personalities that have captivated generations, from children to adults. The franchise proudly celebrated its 10th anniversary in 2022.

Adding to its growing popularity, the TV anime series *Sumikko Gurashi Koko ga Ochitsukun desu* began airing on Nippon TV’s morning information program “ZIP!” in April 2025. Furthermore, the highly anticipated fourth movie in the franchise, *Eiga Sumikko Gurashi Sora no Oukoku to Futari no Ko*, is slated for release on October 31st.

Introducing the “Sumikko no Okiniiri” Theme

Shirokuma, Penguin?, Tonkatsu, Neko, Tokage… the Sumikko characters are surrounded by things they love, making them just a little bit happier than usual. This brand new theme, “Sumikko no Okiniiri,” is a delightful collection where their favorite small items from past themes are scattered all around.

Here’s the heartwarming concept behind the “Sumikko no Okiniiri” theme:

~ “Sumikko no Okiniiri” Theme ~

Surrounded by things they love,

the Sumikko are a little bit happier than usual.

They have so many favorites, but which one do they love the most?

…After all, spending time together

in their “corner” is their absolute favorite thing.

An Engaging Lineup of New Goods

The new “Sumikko no Okiniiri” theme boasts a diverse lineup including stationery and plush toys (*nuigurumi*). It’s bound to be a joy to discover what each Sumikko character holds dear!

This collection also introduces many new item forms, such as trendy mascot keyholders and semi-three-dimensional magnets that truly capture the characters’ charm.

The stationery selection is robust, featuring classic items like memo pads, secret memos, clear holders, and letter sets. A standout new item is the “Plush Pen,” designed with fabric wrapped around the shaft for a comfortable grip while drawing or writing.

Keep an eye out for everyday essentials like the “Pen Pouch,” “Mini Wallet,” “Tote Bag,” and “Scene Mug Cup,” which allow you to feel closer to the Sumikko characters every day!

Additionally, the range of three-dimensional Sumikko goods is captivating. The “Figure Magnets,” “Mascot Keyholders,” “Tenori Nuigurumi” (palm-sized plushies), “Munitto Nuigurumi” (squishy plushies), and “Cushions” offer such a variety that you might find yourself spoiled for choice!

That larger “Cushion” looks so cuddly, you might just want to hug it instantly!

The new items from the “Sumikko no Okiniiri” theme will be released in early November at retailers nationwide and online stores.

Sumikko Gurashi New Theme “Sumikko no Okiniiri” Merchandise List:

• Memo Pad (2 types): 385 yen each (tax included)
• B6SP Note (2 types): 605 yen each
• Secret Memo (6 types): 275 yen each
• Clear Holder (2 types): 198 yen each
• Mini Index Holder (A6) (5 types): 220 yen each
• Letter Set (2 types): 495 yen each
• Sticker (5 types): 220 yen each
• Plush Pen (5 types): 1,540 yen each
• Cap with Charm (2 types): 418 yen each
• Ain Eraser (Mini) (4 types): 110 yen each
• Pen Pouch: 1,980 yen
• Pouch: 2,200 yen
• Flat Pouch (5 types): 990 yen each
• Mini Wallet: 3,080 yen
• Tote Bag: 2,640 yen
• Scene Mug Cup (2 types): 2,530 yen each
• Figure Magnet (6 types): 880 yen each
• Mascot Keyholder (3 types): 1,760 yen each
• Tenori Nuigurumi (12 types): 1,540 yen each
• Munitto Nuigurumi (5 types): 2,640 yen each
• Cushion: 4,620 yen

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Related Link

• Sumikko Gurashi Official Website

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