Miffy and Friends Launch “Dick Bruna Series” Underwear, Celebrating 70 Years of Beloved Characters!
Get ready to celebrate Miffy’s 70th anniversary in style! The charming “Dick Bruna Series” is set to launch, transforming Miffy and her beloved companions into delightful underwear, celebrating a legacy adored worldwide.
For those unfamiliar, Miffy is the adorable little rabbit girl who stars in the picture books created by Dutch author and graphic designer Dick Bruna. Her journey began in 1955 with the first book’s publication in the Netherlands. Japan welcomed her in 1964 with Chiisana Usako-chan (published by Fukuinkan Shoten), and for over half a century, Miffy has remained a cherished figure beloved by multiple generations.
The “Dick Bruna Series” showcases Miffy, Melanie, and Boris with a playful upward angle on brightly colored bodies, drawing inspiration from Bruna’s iconic palette. Each character is set against a unique background motif, masterfully translating Dick Bruna’s enchanting world onto the canvas of these HIPSHOP boxer briefs. It’s a truly distinctive design that captures the essence of the beloved characters.
To ensure that Miffy and her friends can be enjoyed by everyone, from the youngest fans to the most seasoned, kids’ sizes are also available! Both adult and children’s sizes are designed to be gender-neutral, making them perfect for the whole family to wear and cherish.
Even the packaging reflects the series’ adorable world, offering a luxurious feel. These charming items are perfect for gifting directly or can be enjoyed as decorative pieces, much like postcards, adding a touch of cuteness to any space.
These underpants aren’t just cute; they’re also designed for comfort and performance! Crafted from high-quality polyester, the fabric boasts excellent quick-drying and elasticity properties, wicking away sweat rapidly to keep you feeling fresh and smooth. This innerwear, which allows for a splash of “hidden fashion” in your outfit, is also ideal as a gift. Plus, its superior functionality means it’s perfect as activewear for your sports and fitness routines.
All these delightful items from the “Dick Bruna Series” will be available starting October 31, 2025. You can find them at HIPSHOP’s ONLINE STORE, physical retail locations, ZOZOTOWN, and other select retailers.
Product Lineup & Details
Lineup:
- ADULT SIZE: 3 types, each 2,800 yen (tax included)
- KIDS SIZE: 3 types, each 2,500 yen (tax included)
Sizes:
- ADULTS／M (Waist 76～84cm)
- ADULTS／L (Waist 84～94cm)
- ADULTS／LL (Waist 94～104cm)
- KIDS／110 (Waist 49～55cm)
- KIDS／130 (Waist 53～59cm)
Type: Transfer print polyester molded – closed front
《Yoneda Kaori》
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