Discover the Enchanting World of `Sentimental Circus`: New “Eternal Magic and Grimoire of Wishes” Theme Launches!

San-X’s beloved character series, **`Sentimental Circus`**, is celebrating its 15th anniversary in 2025, and to mark this special occasion, they are launching a delightful new line of merchandise! Get ready to be enchanted by their 38th theme, **`Eien no Mahou to Negai no Grimoire`** (Eternal Magic and the Grimoire of Wishes), with products set to arrive in early September. This magical theme is bursting with charming elements, from jewel-adorned `madousho` (grimoires) to shimmering magic wands – it’s sure to capture your heart!

A Glimpse into the Secret World of `Sentimental Circus`

At the heart of `Sentimental Circus` is **Shappo**, a discarded plush toy. The story unfolds as forgotten stuffed animals, left behind on street corners or in forgotten room corners, secretly slip out at night to form a mysterious circus troupe. Every evening, these wondrous companions gather, and their fantastical showtime begins! Among them is **Spica**, known as the “Ringmaster of the Night Sky Circus” and the “other half” or “counterpart” of Shappo. Their adventures are a heartwarming tale of forgotten treasures finding their purpose and putting on a spectacular show just for you.

The **`Eien no Mahou to Negai no Grimoire`** theme is truly captivating, characterized by its rich, deep colors reminiscent of a twilight sky, blended with charming oil painting-style designs. It perfectly captures the mystical and magical essence of the `Sentimental Circus` world.

Magical Merchandise Lineup

The new merchandise collection for this theme is extensive and truly magical! It includes a **`Madousho` Multi-Case**, designed like a mystical grimoire and featuring card pockets and elegant pearl beads. There’s also a circular **Mini Towel** that evokes the imagery of a magical circle, and a **Magic Wand Charm Collection** (available in 6 types) that you can let your plush toys hold for extra fun! For those who love the characters, there are adorable **Hanging Plush Toys** featuring Shappo and Spica dressed as magicians, and a dazzling **Sparkling Plush Toy Shappo**, adorned with shimmering pearls and jewels.

Beyond these enchanting items, the lineup also features practical and charming everyday goods. Discover a **Make-up Brush Set** that includes a foundation brush and two eyeshadow brushes, a beautiful **Barrette** adorned with flying Shappo and friends against a dawn-sky blue background, and a **Mini Tote Bag** sprinkled with pearl beads. For stationery enthusiasts, there are **Memo Pads**, **Die-cut Sticky Notes**, **Pen Pouches**, and **Letter Sets** to bring a touch of magic to your daily tasks.

All these delightful items will be available from early September at retailers nationwide and online stores. Why not seek out your favorite item from this enchanting magical theme?

Here is a detailed list of the items available in the `Sentimental Circus` **`Eien no Mahou to Negai no Grimoire`** theme:

• Memo Pad (2 types): 385 yen each (tax included)
• Clear File Folder: 198 yen (tax included)
• Die-cut Sticky Note Set (2 types): 605 yen each (tax included)
• Stickers (2 types): 220 yen each (tax included)
• Pen Pouch: 1,870 yen (tax included)
• Letter Set: 495 yen (tax included)
• Drawstring Pouch: 1,650 yen (tax included)
• Vanity Pouch: 3,300 yen (tax included)
• Mini Tote Bag: 3,520 yen (tax included)
• `Madousho` Multi-Case: 3,080 yen (tax included)
• Mini Towel (2 types): 880 yen each (tax included)
• Make-up Brush Set: 2,530 yen (tax included)
• Hand Mirror: 2,750 yen (tax included)
• Barrette: 1,760 yen (tax included)
• Magic Wand Charm Collection (6 types): 990 yen each (tax included)
• Hanging Plush Toy (3 types): 2,200 yen each (tax included)
• Hanging Plush Toy (`Shappo` and `Spica` as Magicians / 2 types): 3,190 yen each (tax included)
• Sparkling Plush Toy: 3,300 yen (tax included)
• Plush Toy Set (2-piece set): 4,950 yen (tax included)
• Atsumete Plush Toy (2 types): 3,850 yen each (tax included)
• Plush Toy (M size): 4,950 yen (tax included)

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