Kura Sushi x Boku no Hero Academia Collaboration Kicks Off – Exclusive Goods Featuring Deku, Bakugou, and More!
Get ready, heroes! A special collaboration between the TV anime *Boku no Hero Academia* and the popular kaitenzushi (conveyor belt sushi) chain Kura Sushi is set to kick off nationwide at all Kura Sushi branches starting November 28, 2025. Fans are already buzzing with excitement over the chance to snag some exclusive, limited-edition prizes!

About Boku no Hero Academia
*Boku no Hero Academia*, affectionately known as *HeroAca*, is a thrilling hero-action manga by Horikoshi Kouhei that serialized for 10 years in “Weekly Shounen Jump” and concluded in August 2024. The story unfolds in a world where the existence of people with supernatural abilities called “Quirks” is commonplace. Our protagonist, Midoriya Izuku, also known as “Deku,” strives to become a hero who protects society and stands against villains—criminals who misuse their Quirks. He grows alongside his companions at the prestigious U.A. High School, an academy dedicated to training future heroes. The TV anime adaptation began its run in April 2016 with its first season, and the eighth season overall, *Boku no Hero Academia FINAL SEASON*, started airing in October.
Unleash Your Quirks with “Bikkura Pon!” Prizes
To celebrate the ongoing broadcast of the anime, this collaboration offers exclusive prizes only obtainable at Kura Sushi. During the campaign period, customers who get a winning ticket from the “Bikkura Pon!” game, found at every table in Kura Sushi restaurants, will receive special *HeroAca* goods. The exciting lineup includes adorable “Rubber Accessories” featuring fan-favorite characters like Midoriya Izuku, Bakugou Katsuki, and Todoroki Shouto, “Can Badges” showcasing all the members of Class 1-A, and “Magnet Sheet Sets” (two sheets per set) filled with memorable scenes from the TV anime.



Score Exclusive Merchandise with Your Purchase!
But wait, there’s more! Kura Sushi is also running a special giveaway campaign where you receive exclusive original goods for every 2,500 yen (tax included) spent. These highly anticipated goods will be distributed in three waves. The first wave kicks off on November 28, followed by the second on December 12, and the third on December 26. Prepare to collect “Clear Files” adorned with *HeroAca* character illustrations, “Multi Sheets,” and the absolute highlight: “Acrylic Stands” featuring brand-new, limited-edition artwork drawn specifically for this collaboration!



Fans React with Overwhelming Excitement
With such irresistible original goods up for grabs, *HeroAca* fans flocked to social media to express their delight! Comments like “The rubber straps are so cute!” “The visuals are amazing!” “Season 7 characters are still adorable!” and “Toga-chan’s rubber strap is so cute, I’m definitely going!” flooded timelines.
The inclusion of the full Class 1-A roster also sparked immense joy, with fans exclaiming, “Kirishima is there…!” “Class 1-A is in it?! That changes everything!” and “Jirou-chan?! I *have* to go!”
Many fans are already making plans to visit Kura Sushi, with comments like “It’s perfect, it’s winter break!” “I’m aiming for the acrylic stands and the second wave of bonuses!” “I have no choice but to go and eat all the sushi!” Some fans who are new to Kura Sushi even wondered, “I’ve never been to Kura Sushi, but should I really go for this?”
These enthusiastic reactions, along with comments from international fans in Spanish and Korean, clearly show just how globally popular *HeroAca* has become!
Campaign Details
The TV anime *Boku no Hero Academia* and Kura Sushi collaboration is scheduled to run from November 28, 2025 (Friday) to December 31, 2025 (Wednesday). This is your chance to challenge “Bikkura Pon!” and grab those precious, special original goods, including the highly sought-after acrylic stands featuring exclusive artwork!
“Bikkura Pon!” Kura Sushi x HeroAca Original Goods
These items are won through the “Bikkura Pon!” game at each table. Using “Smartphone Ordering” allows you to enjoy “Bikkura Pon!” even with side menu items.
- Campaign Period: November 28 (Friday) – December 31 (Wednesday) *While supplies last
- Rubber Accessories (6 types in total)
- Can Badges (21 types in total)
- Magnet Sheet Set (2 sheets per set) (10 types in total)
Kura Sushi x HeroAca Original Goods Present Campaign
Receive original goods for every 2,500 yen (tax included) spent.
*Includes takeout orders (Excludes orders from Dokodemo Kura Sushi, Demaecan, Uber Eats, Wolt, and menu).
- Wave 1: Clear Files (4 types in total)
- Campaign Period: November 28 (Friday) – While supplies last. Limited to the first 300,000 customers in total.
- Wave 2: Multi Sheets (B5 size) (4 types in total)
- Campaign Period: December 12 (Friday) – While supplies last. Limited to the first 300,000 customers in total.
- Wave 3: Acrylic Stands (4 types in total)
- Campaign Period: December 26 (Friday) – While supplies last. Limited to the first 300,000 customers in total.
(C) Horikoshi Kouhei / Shueisha・Boku no Hero Academia Production Committee
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