A Dream Collaboration: Sanrio Meets Grand Sumo!
Get ready for something incredibly kawaii! Sanrio Characters and the traditional world of grand sumo are joining forces for a special merchandise collaboration. These adorable items will be available starting January 7, 2026, on the official online shop “SuMALL (Sumō-san no Shopping Mall)” and at the “Oyakatabaiten SuMALL” store inside the venue of the January Grand Sumo Tournament.
Your Favorite Characters as Sumo Personalities
The collaboration features four beloved Sanrio characters: Haroo Kiti (Hello Kitty), Kuromi, Pomupomupurin (Pompompurin), and Shinamorooru (Cinnamoroll). Each one is dressed up as a sumo wrestler, taking on roles like the referee (gyōji), the caller (yobidashi), or wearing the ceremonial apron (keshō-mawashi). It’s a moe blend of cute and traditional!
Towels for Every Need
The “Towel Series” includes three types: hand towels, face towels, and bath towels. Perfect for your own use or as a charming little gift for a friend.
Stylish and Practical Kinchaku Pouch
A convenient “kinchaku” (drawstring pouch) is also part of the lineup. It combines the cuteness of Sanrio characters with an elegant and vibrant design, making it perfect for carrying your essentials.
Cozy Blanket for Sumo Fans
The “blanket” boasts a smooth texture that’s a real highlight. It’s just the thing to have with you during tournament days or sumo regional tours.
More Adorable Items to Discover
But that’s not all! The collection expands with seven types of items in total. This includes a “die-cut cushion” with a soft, fluffy texture that’s utterly soothing, and a “keshō-mawashi style apron” that lets you channel your inner sumo wrestler.
The Art of Sumo Script
Pay special attention to the “sumōji” (sumo calligraphy) adorned on the products. This unique brush script is traditionally used by sumo referees for rankings and documents. For these limited-edition goods, original sumo script was specially drawn for each character, adding an authentic touch.
Product Details & Purchasing Information
Here’s a full breakdown of the available items and where to get them. All prices include tax.
Item List & Prices
Blanket: 1,980 yen each
Hand Towel: 880 yen
Face Towel: 1,650 yen
Bath Towel: 2,310 yen
Kinchaku Pouch: 1,100 yen
Die-Cut Cushion: 2,310 yen each
Keshō-mawashi Style Apron: 1,980 yen each
Sales Schedule
【Online Sales】
Location: SuMALL (Japan Sumo Association Official Online Shop)
Start: From around 5:00 PM on Wednesday, January 7, 2026
*Please note that schedules are subject to change.
【Tournament Venue Sales】
Location: Oyakatabaiten SuMALL (at the Kokugikan in Tokyo)
Period: During the Reiwa 8 January Tournament (January 11 to January 25, 2026)
*An admission ticket is required to purchase items at the venue.
These items offer a wonderful way to enjoy the world of grand sumo alongside some of the most adorable characters around. Whether you’re a Sanrio fan, a sumo enthusiast, or both, this collaboration is definitely worth checking out!
(C) 2025 SANRIO CO., LTD. APPROVAL NO. L664457
By Hori Megumi
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