TV anime Blue Lock is teaming up with personalized hair care brand MEDULLA for a special collaboration campaign. The partnership brings limited-edition hair care sets, a web commercial, a pop-up store, transit ads, and a social media campaign offering exclusive recorded voice messages.
Collaboration Overview
Blue Lock is a soccer manga by Kaneshiro Muneyuki (story) and Nomura Yuusuke (art), serialized in Weekly Shonen Magazine. It follows 300 high school students gathered in the “Blue Lock” project to develop the striker who will lead Japan to World Cup victory. The first TV anime season aired in October 2022, followed by Blue Lock VS. U-20 JAPAN in October 2024. A live-action film is set for August 7, 2026, and a sequel to the TV anime series has been announced.
For this collaboration, newly drawn illustrations of Isagi Yoichi, Nagi Seishiro, Chigiri Hyoma, Itoshi Rin, and Aoshi Tokimitsu appear on shampoo and repair packages. The campaign also includes special bonuses, a web CM, and a dedicated website, all centered around Aoshi, who has been appointed as the brand’s image character. The concept delivers a “prescription (ego) just for you,” derived from approximately 70,000 possible combinations.
Web CM and Limited Sets
A new “stylish” web CM has been released, featuring Aoshi Tokimitsu checking his hair and engaging in realistic conversations with other Blue Lock members. The ad highlights the personalized hair care experience, showing Isagi getting excited about his own custom shampoo and Aoshi pursuing style with MEDULLA. The humorous exchanges are a key draw.
Purchasing the limited collaboration set from MEDULLA includes a trading card with a hair chart featuring all five characters. The custom shampoo and repair come in a specially designed box with the new illustrations.
Program Bonuses
The season program bonus includes a trading card and an acrylic stand (choose one character). The annual program bonus is a premium set: trading card, acrylic stand, a hair band (choose one character), and an “Ultra Shine Pro” ultrasonic iron worth approximately 40,000 yen that promotes treatment penetration. All bonuses are first-come, first-served while supplies last.
Pop-Up Store
A special collaboration pop-up will be held at “THE [ ] STORE” inside RAYARD MIYASHITA PARK from July 16 (Thursday) to July 22 (Wednesday), 2026. The venue will feature a limited display recreating a shared living space with the five characters in pajamas, allowing visitors to immerse themselves in the stylish world of the collaboration.
All visitors will receive a limited gift, and a gacha gacha (capsule machine) event will offer luxurious prizes. Exclusive illustrations and experiences await.
Giant Poster Campaign
Prior to the pop-up, a giant collaboration poster will be displayed from July 13 (Monday) to July 19 (Sunday). During this period, posting a photo of the poster on social media will earn participants an original sticker.
Voice Campaign on X
From July 15 (Wednesday) to August 31 (Monday), a campaign on X (formerly Twitter) will reward users who post their impressions of using MEDULLA with a special recorded voice message that can only be heard through this promotion.
With exclusive illustration packages and bonuses, this collaboration offers fans a chance to aim for smooth, stylish hair like Aoshi or Chigiri using a custom shampoo and repair set.
The collaboration campaign begins July 4, 2026 at 12:00 JST for a limited time. (C) Kaneshiro Muneyuki, Nomura Yuusuke, Kodansha / Blue Lock Production Committee.
