San-X’s beloved character Ishiyowa-chan is teaming up with fashion brand Maison de FLEUR for the very first time. The collaboration features exclusive artwork of Ishiyowa-chan dressed elegantly with blue flowers, applied to a range of cute accessories and bags.
About Ishiyowa-chan
Since her debut in March 2024, Ishiyowa-chan has captured hearts on social media with her relatable “weak stone” days. Many fans have commented, “Maybe Ishiyowa-chan is me?” as they empathize with her gentle, fragile daily life.
Collaboration Lineup
The collection includes six items featuring the special blue flower art. Highlights include a square tote bag made with fluffy boa material, a shoulder bag with a large ribbon and frills, and an embroidered charm with a ribbon on the strap. A towel handkerchief with a sideways design of Ishiyowa-chan is also available.
Additionally, the collection offers a limited-edition plush and a bag charm. Both feature Ishiyowa-chan’s face embroidered in blue and are adorned with voluminous flowers, giving them a special, elegant feel.
Purchase Bonus
Customers who purchase one or more items from the “Ishiyowa-chan x Maison de FLEUR” collaboration will receive an original postcard as a gift.
Release Details
The “Maison de FLEUR x Ishiyowa-chan” items will go on sale on July 18, 2026. They will be available at all Maison de FLEUR stores, the earth music & ecology Aeon Mall Okayama store (which houses a Maison de FLEUR section), the official online shop STRIPE CLUB, ZOZOTOWN (from July 18 at 12:00 JST), and select Rilakkuma stores (Harajuku, Ikebukuro Sunshine City, Shinjuku, and Osaka Umeda).
Item prices (tax included):
- Square Tote: 8,800 yen
- Shoulder Bag: 7,000 yen
- Shoulder Embroidery Charm: 4,950 yen
- Towel Handkerchief: 1,870 yen
- Bag Charm: 3,850 yen
- Plush: 4,400 yen
(C) 2026 San-X Co., Ltd. All Rights Reserved.
Article by Satou Erika
