A new collaboration between the beloved Moomin characters and British natural cosmetics brand LUSH brings a range of bath bombs, soaps, and fragrances to stores. The collection will launch at 80 LUSH locations across Japan and the official online store on July 23, 2026 (Thursday). Early access begins July 20 (Monday) at LUSH SPA Shinjuku and LUSH Kobe Sannomiya, followed by the official app on July 21 (Tuesday).
Created by Finnish author and artist Tove Jansson, the Moomin stories have been translated into more than 50 languages and are cherished worldwide. The collaboration was born from a shared philosophy: the “open doors” of Moominhouse and LUSH’s commitment to always welcoming everyone. The result is a limited-edition collection filled with natural blessings, dreamy scents, and love for the Moomin characters, as if taking a leisurely stroll through Moomin Valley.
Product Lineup
Moomin Troll (Bath Bomb)
This bath bomb blends the warm scent of coconut milk with the clean freshness of freshly washed linen, wrapping you in a gentle fragrance for a blissful bath time.
Moomin Delight (Body Soap / Cleanser)
A body soap featuring Moomin Troll and Snork Maiden. Cloudberry oil gives the skin a plump, radiant glow while gently cleansing.
Little My (Soap)
This impactful soap combines pink pepper and citrus for a sharp, spicy scent that stands out.
Snufkin (Body Soap / Cleanser)
With a gummy-like, squishy texture, Snufkin’s body soap offers green notes reminiscent of a meadow, delivering a refined shower experience for those who love freedom and nature.
Moominmamma (Body Lotion)
Inspired by Moominmamma’s recipe book, this lotion blends coconut cream extract, gete mezuri honey, and moisturizing almond oil to soften and hydrate the skin.
Moomin Valley (Perfume / Fragrance)
Housed in a cute Moomin Troll bottle, this perfume evokes the soft scent of cotton bathed in sunlight, transporting you to a world of imagination.
Cloudberry (Body Spray / Fragrance)
A sweet and tangy scent like berries simmered down, wrapped in a gentle Nordic magic.
Moomin House (Sandry Box)
A sandry box designed like Moominhouse, filled with rewards of kindness, magic, and heartfelt care for every floor.
Snork Maiden Comb & LUSH × Moomin Pin Badge
The Snork Maiden comb and the collaboration pin badge will be released sequentially. Perfect for personal use or as a gift for someone special.
The collection includes 10 items in total: 1 bath product, 3 cleansers, 1 body lotion, 2 fragrances, and 3 sandries. Don’t miss the chance to get these exclusive collaboration items at early sales locations.
— Hori Megumi
