Sanrio has a brand-new unit for fans of its iconic bunny characters. On June 9, 2026, the company launched Cheeristails (チアリステイルズ), a group formed by four beloved rabbit characters: Marron Cream, Usahana, Wish me mell, and Bonbon Ribbon. Alongside the announcement, the unit’s official X (formerly Twitter) account went live, signaling the start of a multi-platform project that will include original music, merchandise, and live events.
Cheeristails brings together characters who debuted across four decades—from the 1980s through the 2010s—each with their own devoted fanbase. The unit name is a portmanteau: “Cheer” (support), “-ist” (a person who does something), and “tails” (tails, with a phonetic nod to “tales” meaning stories). The idea is that these four unique rabbits will cheer on fans taking their own “one step” forward, weaving together the tales of cheerists.
The group’s concept is built around the phrase “4つのしっぽと一緒にいっぽ” (one step together with four tails). Cheeristails aims to stand by people who feel lost about their individuality or struggle with daily worries, encouraging them to cherish their uniqueness and move forward.
With the launch, the official X account is now open. Upcoming plans include the creation of an original theme song, a feature in the August issue of Ichigo Shimbun (on sale July 10, 2026), and a special booth and stage appearance at Sanrio Fest 2026 in Minato Mirai on June 27–28. The unit’s first-ever Sanrio original merchandise is slated for autumn 2026. These digital, print, event, and product initiatives will introduce Cheeristails’ charm from multiple angles.
Cheeristails Member Profiles
- Marron Cream — A bunny girl born in a suburb of Paris, France. She is skilled at making sweets and crafts, and is always bright and positive. Debut: 1985. Birthday: May 31.
- Usahana — A lively bunny girl who loves summer. Her slightly curved long ears and round blue eyes are her charm points. Debut: 2000. Birthday: August 7.
- Wish me mell — A bunny girl from France. She is a bit absent-minded but honest and kind. Her rainbow-colored tail is a standout feature. Debut: 2010. Birthday: September 20.
- Bonbon Ribbon — A pink bunny who loves fashion. She always wears a large ribbon made by her beloved mother. Debut: 2012. Birthday: August 8.
Upcoming Cheeristails Activities
- Official X account now open
- Original theme song in production
- Unit story serialization starting in Ichigo Shimbun August issue (July 10, 2026)
- First Sanrio original merchandise releasing autumn 2026
- Appearance at Sanrio Fest 2026 in Minato Mirai with a special booth and debut stage
Note: Entry to the main venue requires an advance lottery application, which has already closed. However, the live stage on June 28 will be streamed live on Sanrio’s official YouTube channel.
(C) 2026 SANRIO CO., LTD.
