Sanrio Cinnamoroll, Hello Kitty and Friends in Black-themed Costumes for Black Halloween! Transforming into Obake or Devil Too?! [Happy Kuji]

Unleash Your Inner Goth: Sanrio Characters Embrace “Black Halloween” in a Spooky-Cute Happy Kuji!

Get ready, Sanrio fans! Your favorite characters, including the adorable Cinnamoroll and the iconic Hello Kitty, are diving headfirst into the spirit of “Black Halloween” for an exciting new “Happy Kuji.” This special lottery promises no duds, meaning every ticket guarantees a prize! Prepare to be captivated by the Sanrio Characters as they don their most charming, black-themed costumes, blending spooky vibes with irresistible cuteness.

Happy Kuji “Sanrio characters Halloween 2025” Plushie Charm Prize (various types)

An All-Star Sanrio Halloween Gathering!

A delightful assembly of 14 beloved Sanrio Characters has gathered for the “Sanrio characters Halloween 2025” Happy Kuji, all embracing the enchanting “Black Halloween” theme. Prepare to see a fresh, darker side of Hello Kitty, Cinnamoroll, Pochacco, My Melody, Kuromi, Hangyodon, Kero Kero Keroppi, Pompompurin, Little Twin Stars, and Bad Badtz-Maru, among others, decked out in their festive best for the spooky season.

Black Halloween themed Happy Kuji “Sanrio characters Halloween 2025” image

Exciting Prizes Featuring New Artwork!

This special lottery showcases exclusive, newly drawn designs across all its prizes. With a grand total of nine unique tiers, plus an exclusive LAST Prize, there’s a treasure waiting for every participant. Leading the impressive lineup is the coveted Special Prize: an absolutely charming “BIG Cinnamoroll Plushie”!

Happy Kuji “Sanrio characters Halloween 2025”

Special Prize: BIG Cinnamoroll Plushie

But the excitement doesn’t stop there! Dive into a plethora of other fantastic prizes designed for both display and daily enjoyment:

• Figure Prize (10 types): Each character figure is beautifully finished with metallic paint, perfectly embodying that cool, dark Halloween aesthetic. These are sure to be a standout in any collection!

  

  Figure Prize (various types)

• Plushie Charm Prize (5 types): Add a touch of adorable spookiness to your bags or keys with these charming plushie characters, playfully dressed as ghosts or devils! (See introductory image for an example of a Plushie Charm)
• Tote Bag Prize (5 types): Perfect for your daily errands or a fun outing, these stylish tote bags come in five delightful designs.

  

  Tote Bag Prize (various types)

• Zipper Bag SET Prize (8 types): Keep your small treasures and essentials neatly organized with these convenient and cute zipper bag sets.

  

  Zipper Bag SET Prize (various types)

• Smartphone Strap Prize (5 types): A versatile accessory that can be easily tucked into your phone case, allowing you to personalize your device with a touch of Sanrio charm.

  

  Smartphone Strap Prize (various types)

The Ultimate Prize: LAST Prize BIG Hello Kitty Plushie!

For the ultimate lucky winner who draws the very last ticket, an extraordinary “LAST Prize” awaits! This highly coveted item is a magnificent “BIG Hello Kitty Plushie,” standing at an impressive 40cm tall and elegantly dressed in an enchanting black cat costume. She’s the perfect companion to celebrate your Halloween festivities!

LAST Prize: BIG Hello Kitty Plushie

Availability and Price

The Happy Kuji “Sanrio characters Halloween 2025” is scheduled to begin its sequential release from September 19th (Friday). Each thrilling draw will cost 850 JPY (tax included).

You can hunt for this exciting lottery at a variety of participating locations across Japan, including:

• Lawson
• Ministop
• Ito-Yokado
• Yume Town
• Lawson Store 100
• Bookstores
• Hobby Shops, and more!

Don’t miss your chance to snag these exclusive “Black Halloween” themed Sanrio goodies!

©2025 SANRIO CO., LTD. APPROVAL NO. E25080701

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