“Evangelion” Pop-Up Event to Feature Shinji, Rei, Asuka, and More Enjoying Akihabara, Plus Pre-Sale Merchandise!
A pop-up shop, “EVANGELION×Atre Akihabara,” commemorating the 30th anniversary of the Evangelion series, is set to be held at Atre Akihabara in Tokyo from October 3rd to 16th, 2025. This exciting event will feature a wide array of new merchandise, including items utilizing newly drawn illustrations of Ikari Shinji, Ayanami Rei, and Shikinami Asuka Langley enjoying the bustling streets of Akihabara, alongside new “Tsumamare” goods.
The Evangelion series ignited a social phenomenon with the broadcast of the TV series Shin Seiki Evangelion in 1995. It later relaunched as the Evangelion Shin Gekijouban series in 2007, with Evangelion: Jo, Evangelion: Ha, and Evangelion: Q becoming massive box office hits. The concluding film, Shin Evangelion Gekijouban, released in 2021, broke the 10-billion-yen box office barrier for the first time in the series, garnering immense attention.
In 2025, as the series reaches its monumental 30th anniversary, a special website has been launched to celebrate. Various initiatives to mark this commemorative year have been announced, kicking off with the real-world grand finale event for the 30th anniversary year, “EVANGELION 30+; 30th ANIVERSARY OF EVANGELION,” to be held at Yokohama Arena in February 2026. Other exciting plans include the Blu-ray BOX “EVANGELION 30th Anniversary Movie Collection,” which will feature the first-ever video product release and first Blu-ray releases for some content, as well as the 30th anniversary exhibition “ALL OF EVANGELION.”
Event Visuals and Merchandise Gallery
This particular “EVANGELION×Atre Akihabara” event is being held as a special pop-up shop to celebrate the 30th anniversary. Atre Akihabara’s exterior will be “taken over” by Evangelion characters, welcoming fans to the event.
This time, the “EVANGELION×Atre Akihabara” event is being held as a pop-up shop commemorating the 30th anniversary. The exterior of Atre Akihabara will be “taken over” by Evangelion characters, welcoming visitors.
Pre-sale items featuring newly drawn illustrations of Ikari Shinji, Ayanami Rei, Shikinami Asuka Langley, Makinami Mari Illustrious, and Nagisa Kaworu in their uniform versions include an impressive lineup such as large acrylic stands, acrylic art boards, 65mm can badges, pass cases with carabiners, outdoor-compatible stickers, and full-color mugs with lids.
Furthermore, the pre-sale lineup expands to include “Tsumamare” (literally “pinched” series) items featuring Eva Unit-00 and Eva Unit-08 Beta, as well as a “NERV Work Shirt,” an “Angel Embroidered Low Cap,” an “Angel Glow-in-the-Dark T-shirt,” and double-sided print cushion covers starring Ayanami Rei and Shikinami Asuka Langley.
As a special bonus, for every 2,000 yen (including tax) spent on merchandise at the sales venue, customers will receive one random “Limited Bromide” from a set of five designs. This is a fantastic opportunity for fans to collect exclusive memorabilia!
The “EVANGELION×Atre Akihabara” pop-up shop, celebrating the 30th anniversary of the Evangelion series, will be held from October 3rd to 16th, 2025, at Atre Akihabara in Tokyo. For the latest updates on merchandise, special bonuses, and other event details, be sure to check the official special page and X (formerly Twitter).
Detailed Event Information
- Event Name: EVANGELION×Atre Akihabara
- Duration: October 3, 2025 (Friday) – October 16, 2025 (Thursday)
- *Please note that the final day, October 16, 2025 (Thursday), will close at 8:00 PM. Operating hours will follow Atre Akihabara’s regular business hours.
- Venue: Atre Akihabara 1 / 2F, Special Venue
- Event Content:
- Exhibition and Merchandise Sales
- Sales of Evangelion goods
- Character takeover of the building’s interior and exterior
- Admission Fee: Free
- Inquiries: Please refer to the “Inquiries” section on the official EVANGELION×Atre Akihabara special page.
- Organizer: COSPA Co., Ltd.
- Operations: Tablier Marketing Co., Ltd.
Admission Tickets for Crowded Days
For the “EVANGELION×Atre Akihabara” merchandise sales venue, due to anticipated crowds, numbered tickets will be distributed using the “matoca (LINE mini-app)” service starting before Atre Akihabara opens (from 9:30 AM) on the following dates. If congestion eases, free admission will be implemented. Announcements regarding free admission will be made via the X (formerly Twitter) account @TLM_event_info. (Please note that even on days other than those listed below, if congestion occurs, numbered tickets may be distributed via “matoca (LINE mini-app)” without prior notice.)
- Target Dates for Numbered Tickets:
- October 3, 2025 (Friday)
- October 4, 2025 (Saturday)
- October 5, 2025 (Sunday)
- *Please be aware that even on dates other than those listed above, the “matoca (LINE mini-app)” may be used suddenly if the venue becomes crowded.
- Ticket Issuance Start Time: 9:30 AM
- *Online ticket issuance is only possible near Atre Akihabara. You can issue tickets near the building, so there is no need to come directly to the storefront.
- *A smartphone version of LINE is required for online ticket issuance.
- For more details, please check the “Admission Tickets” section on the official EVANGELION×Atre Akihabara special page.
(C)khara
By Nakase Koutarou
