How the Colors of *GQuuuuuuX* Were Created: IMAGICA Colorist Discusses the Cutting Edge of Anime Color Expression [Tokyo International Film Festival Report]

In celebration of IMAGICA GROUP’s 90th anniversary, a special session titled “Future Talks by IMAGICA GROUP ~With 90 Years of Gratitude, Towards Those Who Create the Future~” was held at Tokyo Midtown Hibiya BASE Q on October 31, 2025, during the 38th Tokyo International Film Festival.

This report details the fourth session, “TECH-FUSION: Color Expression and New Initiatives in *Kidou Senshi Gundam GQuuuuuuX*.” The speakers were Ogata Naohiro, Director and General Manager of the Gundam Business Division at Bandai Namco Filmworks Inc., and Sekiguchi Masato, a colorist at IMAGICA Entertainment Media Services Inc. Suzuki Motoko, also from IMAGICA Entertainment Media Services Inc., served as the moderator. Using *Kidou Senshi Gundam GQuuuuuuX* (referred to as *GQuuuuuuX* hereafter), a title that garnered significant attention this year, the discussion illuminated the cutting edge of color expression in modern animation.

Gundam’s Two-Axis Strategy and the Importance of Color Selection

The Era of Digitalization and “Selection”

Gundam IP’s “Two-Axis Strategy”

A “Dream Tag Team” with Color

The Colorist Unveils the Colors of *GQuuuuuuX*

What is Grading in Animation?

Specific Color Adjustments in *GQuuuuuuX*

Evolution of Post-Production and Global Expansion

《Sugimoto Hodaka》

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