MAPPA-Produced MARO17 Anime CM Featuring Hosoya Yoshimasa, Miyano Mamoru, and Kimura Ryohei Sparks Demand for Full Anime Adaptation!
The men’s care brand MARO17, developed by NatureLab, has unveiled a new anime commercial featuring the voice talents of Hosoya Yoshimasa, Miyano Mamoru, and now, Kimura Ryohei. The video’s exceptional quality has become a hot topic, with fans clamoring, “When is the anime adaptation coming?”
This marks the third animated TV CM for “MARO17,” following previous installments that received international advertising awards. The latest CM is produced by the renowned studio MAPPA, known for hit series like Jujutsu Kaisen, Shingeki no Kyojin The Final Season, and Chainsaw Man. The commercial features a collaborative song by Tokyo Ska Paradise Orchestra and TK (Ling Tosite Sigure).
The story kicks off when a mysterious child appears before Tetsu, a down-on-his-luck private detective, along with an unsigned letter. Tetsu takes on the role of the child’s protector and, joined by Sakuchiyo and Shimon, sets out for the letter’s destination. However, guided by the enigmatic number “17,” they find themselves entangled in unsettling events everywhere they go. What deep secret does the number “17” truly hide, and what fate awaits them beyond it?
The video’s quality and intriguing storyline have truly captured the interest of anime fans. Social media is abuzz with comments like:
* “The quality is too good, like an anime movie… when is it getting animated?”
* “Seriously, I want a proper anime adaptation!!!!”
* “Why is this just a commercial?”
* “OMG, it’s the best wwww”
* “Anime adaptation is coming soon, right? ()”
* “Just make it into a full anime already, I’ll watch it.”
* “The quality is super high, the CM is so cool and interesting, so many people are desperately hoping for an anime adaptation.”
* “It’s such a waste if it’s not animated… I want to see more of these men in action.”
* “It’s too good for just a CM! I seriously want to see it as a full-length anime, in fact, I want them to make it.”
These enthusiastic responses highlight the strong desire among viewers to see this short animation expanded into a complete series.
Adding to the anticipation, Hosoya Yoshimasa, who voices Tetsu, commented, “I’ve heard that it was created so that viewers would feel, ‘I want to know what happens next,’ and ‘I want to watch the main story of this tale.'” This has fueled further hope among viewers, with reactions like “Is there a chance?? Seriously waiting for the main anime story.”
Furthermore, Shimon, voiced by Kimura Ryohei, joins as a new character in this installment. Fans reacted with excitement like “Ryohei-san joining is for real?!!!” and “I love it!!!!!”. The collaboration of these three popular voice actors also brought up comments referencing other works they’ve been in together, such as “free!! The voice actor lineup is crazy!! It’s too much.”
CM Details
CM Title: MARO17 “Do Atama kara Kimiyouze.” (Let’s Get Started from the Head.)
Versions: 15-second, 30-second, Full Version (Full version only available on YouTube, TikTok, and Instagram)
Broadcast Area: Sequential broadcast nationwide starting July 1, 2025
CAST
| Character | Voice Actor |
|---|---|
| Yakumo Tetsu | Hosoya Yoshimasa |
| Shibuya Sakuchiyo | Miyano Mamoru |
| Toriizaka Shimon | Kimura Ryohei |
STAFF
| Role | Name |
|---|---|
| Original Story | Takagi ROSA |
| Planning | CAJ |
| CM Planning | MAPPA |
| Art Director | Kosugi Kouichi |
| Copywriter | Takagi ROSA |
| Director / Storyboard / Episode Director | Satou Takeshi |
| Character Design / Chief Animation Director | Kaneda Riko |
| Prop Design | Ootsu Naomi |
| Color Design / Color Specification / Finishing Inspection | Nishida Minori |
| Art Director | Takada Naoki |
| Director of Photography | Sukegawa Rikuhiro |
| Editor | Hozou Junta |
| Assistant Director | Ueda Nana |
| Key Animation | Tomita Yoshikazu, Sonoda Takaaki, Sasaki Masakatsu, Kurio Masahiro, Suzuki Yukie, Inada Toshiko, Tashiro Masako, Duong, Shimada Chihiro, Suezawa Takuya, Komatsu Hiroko, Guo Rui, Noguchi Tomoya, Saitou Kai, Kawanami Eisaku, Kaneda Riko |
| Second Key Animation | Hayashibara Maki, Mendaka Natsumi, Suzuki Yukie, Inada Toshiko, Tanaka Yuu, Ayumina Lisa, Miyamura Satoko, Kanzaki Maito, Ishihara Yoshiyuki, Sakakibara Yui, Orihara Takashi, Mentarou, Zhang Weizhen, Harino Kiriko, Fukushima Tomoko, Honma Tomohisa, Umena Kourou, Sanada Makoto, Le Raffort, Shimizu Ayano |
| In-between Animation | Ajia-dou, Satou Miho, Hamaguchi Satsuki |
| Finishing Inspection Assistant | Suzuki Junya |
| Special Effects | Tanabe Kana |
| Finishing | Nishida Minori, Hayashi Mana |
| Digital In-between & Finishing | MAPPA Sendai Studio, Kuroda Asuka, Yamamoto Yoshiki, Sugawara Megumi, Moriwaki Minami, Shiratori Ryo, Okumura Yuki, Chou Bun Tou, Endou Ken, Katou Akihisa, Studio Gram, Wuxi Qicai Douga |
| Assistant Art Director | Nakamura Kanaho, Takada Naoki, Nakamura Kanaho, Maeda Asato, Oohama Yumeina |
| 2D Design Works | Iwabuchi Megumi |
| Original Design (Houseboat Train) | Seto Issei |
| Photography | Sukegawa Rikuhiro, Magome Aoi, Higami Shougo |
| Line Test | MAPPA |
| Sound Effects | Andou Yui |
| Recording | Hoshino Kenji |
| Recording Assistant | Kawamura Saho |
| Sound Production Manager | Okada Takurou |
| Sound Production | dugout |
| Sound Studio | Gyoen Onkyou Studio |
| Post Production | GEEK PICTURES |
| Producer | Ootsuka Manabu |
| Animation Producer | Okamura Kouya |
| Production Desk | Yoshino Takamura |
| Setting Production | Kawasaki Yuuka |
| Production Assistant | Nagaishi Yuyu |
| Production | MAPPA |
《Yoneda Kaori》
