A Sweet Collaboration: Monthly Ichigo Shinbun and LOWRYS FARM Unite for 50th Anniversary Goods!
Sanrio Co., Ltd.’s official publication, “Monthly Ichigo Shinbun,” is teaming up with popular fashion brand LOWRYS FARM for an exciting collaboration! Pre-orders for these special items are set to begin on November 14, 2025, with general sales following on November 28, 2025.
Celebrating its 50th anniversary in 2025, Ichigo Shinbun has been cherished by fans for half a century. This collaboration aims to infuse Ichigo Shinbun’s beloved charm with LOWRYS FARM’s signature “kawaii” essence, creating items that are both easy for everyday use and sure to lift your spirits. The collection boasts a rich lineup, perfect for the holiday season, featuring enticing miscellaneous goods that you’ll want to collect, alongside matching knitwear for parents and children to enjoy coordinating outfits.
Delightful Ichigo Shinbun-themed Accessories and Goods
The Ichigo Shinbun Toy Key Holder, featuring designs from the publication, is a charming stuffed key holder with a perfectly balanced size – not too big, not too small. What’s more, the key holder clasp is detachable, allowing you to use it as a standalone plush toy. Each key holder also comes with a unique Ichigo Shinbun sticker tag, adding an extra touch of cuteness!
This simple Ichigo Shinbun Mini Mirror, adorned with Ichigo Shinbun designs, stands out with its two-tone color scheme between the lid and base. Its compact size makes it incredibly convenient to carry in a pouch or mini bag, making it a perfect companion for your outings.
Crafted from soft silicone, the Ichigo Shinbun Lip Cap Key Charm showcases the faces of various characters from Ichigo Shinbun art. It comes with an original clear stick, making it a versatile item that can be used both as a lip cap and a stylish key holder.
The Ichigo Shinbun Face Pouch, featuring character faces, is designed to comfortably hold cards or lip balm. Its intentionally flat design allows for easy storage in bags and makes it a convenient key holder. This versatile pouch is also perfectly sized to store the Ichigo Shinbun Eco Bag, making them an ideal set to use together.
Speaking of the Ichigo Shinbun Eco Bag, it features subtle accents like contrasting color piping on the handles and a character logo on the back. When not in use, it can be neatly folded with an attached elastic band for easy storage, and its wrinkle-resistant material makes it incredibly convenient for casual use.
The simple Ichigo Shinbun Drawstring Pouch, printed with Ichigo Shinbun designs, is spacious enough for makeup tools and boasts wrinkle-resistant properties. The back features a character logo print, and even the drawstring handles have a contrasting color, making this item meticulously designed down to the smallest detail.
This Ichigo Shinbun Key Holder captures the essence of Ichigo Shinbun’s design, featuring the publication seemingly encased within clear parts. Its compact size makes it perfect for attaching to your bag, perhaps paired with a Toy Key Holder or another favorite design, to create your own unique look.
Fashionable Apparel for All Ages
Perfect for winter, this cozy knit sweater features a relaxed, oversized silhouette, offering an effortlessly stylish look. A simple Hello Kitty design is intricately jacquard-knitted on the front, blending sophistication with a touch of playfulness. What makes this piece truly special is an original collaboration tag that can only be found here. With a similar design available for kids, it’s an ideal item for parent-child matching outfits to celebrate the holiday season.
The Hello Kitty Sweat Crew features a subtle, tone-on-tone embroidered brand logo on the front side, while a bold silhouette of Hello Kitty is printed on the back. This playful design is layered with LFM(U)’s concept logo, “Timeless And Classic, With Some Humor.” Finished in LFM(U)’s characteristic monochrome colors, it’s a character sweatshirt designed for adults who appreciate both style and fun.
Exclusive Limited-Time Offer!
As a special treat, customers who purchase collaboration items will receive an exclusive limited-edition shopper bag as a gift!
For more details on sales, be sure to check the special collaboration website.
Sales Information
Pre-order Details:
Date: November 14 (Friday) 12:00 PM – November 21 (Friday) 11:59 PM, 2025
Official Web Store: and ST (Ando Esutii)
Early Release Store Details:
Date: November 20 (Thursday), 2025
Locations: Lumine Oomiya Store, Lumine Kitasenju Store, Lumine Ikebukuro Store, Lumine Est Store, Lumine Tachikawa Store, Lumine Yokohama Store, Lumine Ogikubo Store
General Sales Details:
Date: November 28 (Friday), 2025
Online Store: Official Web Store and ST (Ando Esutii)
Retail Stores: All LOWRYS FARM stores
and ST Stores (8 locations): Aeon Mall Morioka Minami Store, Emi Terrace Tokorozawa Store, Toubu Department Store Funabashi Store, Asakusa ROX3G Store, TOKYO Store, Lalaport Anjou Store, Nanba CITY Store, Minamoa Hiroshima Store
Product Lineup & Pricing
- Ichigo Shinbun Toy Key Holder
Price: 2,490 yen (tax included)
Colors: All 17 types - Ichigo Shinbun Mini Mirror
Price: 880 yen (tax included)
Colors: Hello Kitty, Pati & Jimii, Kero Kero Keroppi, Pochakko, Little Twin Stars (Kiki & Rara) - Ichigo Shinbun Lip Cap Key Charm
Price: 1,890 yen (tax included)
Colors: Hello Kitty, Pati, Jimii, Kero Kero Keroppi, Pochakko, Little Twin Stars (Kiki), Little Twin Stars (Rara) - Ichigo Shinbun Face Pouch
Price: 1,690 yen (tax included)
Colors: Hello Kitty, Pati, Jimii, Kero Kero Keroppi, Pochakko, Little Twin Stars (Kiki), Little Twin Stars (Rara) - Ichigo Shinbun Eco Bag
Price: 1,690 yen (tax included)
Colors: Hello Kitty, Pati & Jimii, Kero Kero Keroppi, Pochakko, Little Twin Stars (Kiki & Rara) - Ichigo Shinbun Drawstring Pouch
Price: 1,290 yen (tax included)
Colors: Hello Kitty, Pati & Jimii, Kero Kero Keroppi, Pochakko, Little Twin Stars (Kiki & Rara) - Ichigo Shinbun Key Holder
Price: 690 yen (tax included)
Colors: Hello Kitty, Pati & Jimii, Kero Kero Keroppi, Pochakko, Little Twin Stars (Kiki & Rara) - HELLO KITTY BIG Pullover
Price: 8,800 yen (tax included)
Colors: Charcoal Gray, Black
Size: FREE - KIDS HELLO KITTY 7G Jacquard BIG Pullover
Price: 5,500 yen (tax included)
Colors: Charcoal Gray, Black
Size: 110cm, 130cm, 150cm - HELLO KITTY Sweat Crew
Price: 7,990 yen (tax included)
Colors: White, Black
Size: M, L
Written by Yoneda Kaori
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